Director Marketing APAC Heart Recovery

We are seeking an experienced, strategic, and commercially minded Marketing Director to lead the APAC marketing strategy for our Heart Recovery portfolio. This role will develop and execute integrated, evidence-driven marketing plans that accelerate adoption across acute care, postacute rehabilitation and community care settings. The Marketing Director will partner closely with Medical Affairs, Market Access, Sales, Regulatory and local affiliate teams to deliver launch excellence, sustained growth, and exceptional patient and clinician experience across diverse APAC markets.

• Lead end-to-end commercial launch planning and execution across APAC - including pre-launch evidence synthesis, local adaptation, training, launch communications, and post-launch optimization.

• Translate global strategy into market-tailored campaigns partner with local affiliates to ensure compliant and culturally-relevant deployment.

• Manage product lifecycle: positioning, messaging, pricing support, promotional materials, and value proposition evolution informed by real-world data.

• Drive evidence generation & HEOR partnerships to create compelling clinical and economic value propositions for payers and hospital procurement.

• Design and execute omnichannel HCP and patient engagement programs (digital, congress, KOL-led education, clinical training).

• Lead market segmentation, customer journey mapping, and account-based marketing initiatives to increase penetration in target hospitals and post-acute care providers.

• Own marketing budget and vendor/agency relationships ensure ROI tracking and continuous optimization.

• Provide commercial enablement: sales tools, training, scientific narratives, and competitive intelligence to support field teams.

• Collaborate with Medical Affairs on KOL strategy, clinical trials support, and scientific communications.

• Monitor performance via agreed KPIs, market feedback, and competitive landscape iterate strategies rapidly.

• Build and coach a high-performing, cross-functional marketing team and foster collaboration across APAC.

Qualifications

• Bachelor's degree in Life Sciences, Business, Marketing, or related field MBA or advanced degree preferred.

• 10+ years of marketing experience in pharmaceuticals, medical devices, diagnostics, or digital health - with at least 5 years focused on cardiovascular / cardiology / cardiac rehabilitation or closely related therapeutic areas.

• Proven track record of leading regional launches and driving commercial growth across multiple APAC markets.

• Strong experience with evidence-based marketing, HTA/market access engagement, and collaborating with Medical Affairs and clinical stakeholders.

• Demonstrated capability in omnichannel marketing, digital patient/HCP engagement, and data-driven campaign measurement.

• Experience managing P&L or significant marketing budgets and external agencies.

• Excellent stakeholder management skills - able to influence senior clinicians, payers, and regional leadership.

• Fluent in English additional regional language skills (e.g., Mandarin, Bahasa Indonesia, Thai, Korean, Japanese) highly desirable

  
  Preferred skills / capabilities

  • Deep understanding of APAC healthcare systems, hospital procurement processes, and reimbursement dynamics.

  • Experience with digital therapeutics, remote monitoring, or rehabilitation platforms is a strong plus.

  • Strong analytical skills - comfortable with market analytics, segmentation, and building business cases.

  • Cross-cultural leadership and experience coordinating multi-country implementations.

  • Creative thinker with a patient-centric mindset and sensitivity to local cultural nuances.

  • High emotional intelligence, resilience, and ability to operate in matrixed organizations.