- Lead lifecycle strategy for a large consumer customer base
- Drive retention, ARPU growth, and AI-powered marketing
About Our Client
Our client is a leading telecommunications provider in Asia with a strong presence across consumer and enterprise segments. With millions of subscribers and a mature digital ecosystem, the organisation is recognised for its innovation in connectivity, digital services, and customer experience, continuously investing in advanced analytics and AI to drive business transformation.
Job Description
- Lead lifecycle marketing strategy across acquisition, retention, and upsell initiatives
- Drive customer base management including churn reduction and ARPU growth
- Champion AI-driven marketing capabilities such as personalisation and automation
- Partner closely with analytics, sales, and product teams to deliver targeted campaigns
- Oversee campaign planning, segmentation, execution, and performance tracking
- Analyse customer data and campaign effectiveness to optimise outcomes
- Build and lead a high-performing team, ensuring capability development and delivery excellence
The Successful Applicant
- 12+ years of experience in lifecycle, CRM, or customer marketing roles
- Strong track record managing large customer bases in complex organisations
- Experience in data-driven marketing, customer analytics, and segmentation
- Prior exposure to telecommunications or subscription-based industries preferred
- Proven team leadership experience, managing multiple direct reports
- Strong stakeholder management and ability to influence cross-functional teams
- Resilient, adaptable, and comfortable operating in a dynamic environment
What's on Offer
This role offers the opportunity to lead a critical function within a well-established market leader, with strong visibility to senior leadership and direct impact on business performance. You will work in a collaborative, data-driven environment with access to advanced marketing and analytics capabilities, while building and shaping a high-performing team. The organisation provides competitive compensation, clear career progression, and exposure to large-scale transformation initiatives within a fast-moving industry.
Contact
Quote job ref: JN-072026-7054730
