Director, Lifecycle Marketing (AI & Data Focused)

Director, Customer Lifecycle Marketing | Retention, Cross-Sell & AI Personalisation | Singapore

Your new company

A leading consumer technology and communications business is seeking a Director to own customer lifecycle strategy across its Consumer and SMB customer base. Operating at scale across mobile, broadband, entertainment, lifestyle and financial services, the business is investing heavily in AI-led decisioning and personalisation.

This is a highly visible leadership role within a function focused on AI, analytics and personalisation. You will shape how customer value is grown across millions of customers, with direct influence on retention, cross-sell and upsell outcomes.

Your new role

• Own customer lifecycle strategy across Consumer and SMB segments, driving retention, recontracting, cross-sell, upsell and ARPU growth
• Lead a team of 5-10 covering retention, cross-sell, upsell and SMB lifecycle initiatives
• Embed AI-enabled segmentation, propensity modelling and real-time decisioning into lifecycle programmes
• Drive hyper-personalisation across channels, including AI-supported content generation and automated customer journeys
• Use customer analytics and campaign performance data to prioritise initiatives and track commercial results
• Partner with Growth Heads, Marketing Communications, MarTech, IT, Analytics and AI teams to deliver initiatives across multiple functions
• Influence senior stakeholders and drive execution across teams without direct authority
• Monitor market and competitor developments to shape offers, messaging and channel strategy
• Build and develop a high-performing team through resource planning, coaching and talent development

What you'll need to succeed

• Proven experience in customer lifecycle marketing, CRM, customer value management or retention within a large consumer business such as telecommunications, subscription, e-commerce or digital services
• Track record of owning commercial outcomes such as churn reduction, retention, ARPU, cross-sell or upsell
• Strong analytical mindset with hands-on exposure to customer segmentation, propensity models and data-driven marketing
• Exposure to AI-driven marketing, personalisation or next-best-offer approaches
• Experience leading teams and managing budgets
• Commercially sharp, with the ability to think strategically and influence broader business outcomes
• Strong stakeholder management skills, with the ability to work across marketing, technology, data and business teams
• Degree in Business, Marketing, Finance or a related field

What you'll get in return

• Additional long-term incentive in the form of a sustained performance bonus
• High visibility with senior leadership and a direct impact on customer growth strategy
• Opportunity to lead AI and personalisation initiatives across a large customer base
• Exposure to cross-functional leadership across marketing, data, technology and commercial teams

What you need to do now

If you're interested in this role, click apply now to forward an up-to-date copy of your CV, or contact Zen at [Confidential Information] for a confidential discussion. If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

EA Reg Number: R26163333 | EA License Number: 07C3924 | Company Registration No: 200609504D