Pan Pacific Hotels Group is a young and dynamic company comprising three well-established and trusted brands; Pan Pacific®, PARKROYAL COLLECTION® and PARKROYAL®. We have aggressive expansion plans and as such, we are looking for motivated and energetic people to be part of our growing team. If you have a passion for the industry and are driven by the desire to create Service Excellence Culture, Pan Pacific Hotels Group is able to offer you great opportunities as we continue to strengthen our global footprint.
Based at our Corporate Office in Singapore, we are looking for a passionate and energetic individual to join us as Director, Digital Marketing Technology.
Job Responsibilities
The Director, Digital Marketing Technology is responsible for leading the development, and execution of Pan Pacific Hotels Group's (PPHG) digital marketing technology ecosystem and digital guest experience.
This role sits across Marketing, Technology, and Data, and focuses on building a customer-focused, data-driven, and AI-enabled digital ecosystem. Key areas include Brand.com, customer data, and marketing technology platforms to deliver seamless and personalized guest experiences.
Combining strong commercial and technical expertise, he/she will define and execute the roadmap across digital platforms and emerging technologies, ensuring alignment with business goals and consistent execution across all properties.
Primary Responsibilities
Digital Strategy & Transformation
- Define and lead the Group's Digital Marketing Technology roadmap aligned with business and commercial priorities
- Translate strategic vision into scalable and actionable initiatives across marketing, data, and technology platforms
- Identify and implement emerging technologies to drive competitive advantage and business growth
Digital Experience & Brand.com Leadership
- Own the strategy, performance, and continuous optimization of PPHG's Brand.com
- ecosystem as the primary direct booking channel
- Drive initiatives across UX/UI, conversion rate optimization (CRO), mobile-first
- design, and personalization
- Lead development of next-generation digital experiences e.g. AI chatbot, booking engine enhancements etc.
- Ensure global consistency of brand and experience standards with flexibility for property-level execution
Martech, Customer Data & Personalisation
- Lead the development and governance of Customer Data Platform (CDP) /
- Customer Experience Platform (CXP) capabilities
- Enable a single customer view through integration of CRM, loyalty, booking, and third-party data sources
- Drive segmentation, targeting, and lifecycle marketing through marketing automation platforms
- Champion data-driven marketing and personalization across all digital touchpoints, Data, Analytics & Measurement
- Partner with Internal Stakeholders (IT, Revenue etc.) to evolve the Group's data architecture and infrastructure, including cloud-based data platforms
- Ensure strong data governance, quality, and accessibility for marketing and analytics
- Drive adoption of analytics tools, dashboards, and experimentation frameworks to support continuous optimization
AI, Innovation & Future Capabilities
- Lead adoption of AI-driven marketing capabilities including personalization, segmentation, and automated insights
- Drive development of Generative AI and LLM-based use cases (e.g., conversational search, AI booking flows)
- Develop and execute Generative Engine Optimization (GEO) strategies
- Continuously evaluate and pilot emerging technologies to future-proof the Group's digital ecosystem
Technology Delivery & Platform Management
- Oversee end-to-end delivery of key digital initiatives (e.g., CMS migration, CDP/CXP implementation, booking platform enhancements)
- Working with IT to ensure scalable, secure, and high-performing system architecture
- Lead RFP processes, vendor selection, contract negotiation, implementation governance, and ongoing vendor management processes
- Ensure seamless integration across platforms and systems
Operational Excellence & Property Enablement
- Establish governance, frameworks, and standards for website and digital platform management
- Develop and deploy playbooks, toolkits, and training programs for property teams
- Conduct regular performance reviews and audits to drive continuous improvement
- Enable properties to effectively leverage digital platforms for campaigns, content, and optimization
The Person:
- Minimum of 10 years experience in managing web application development, with hands-on experience in Digital Technologies, with significant experience in leading and providing solutions to large and complex high-volume transactional systems environment.
- Familiarity with hospitality industry will be an advantage
- Good knowledge of web standards, CSS, XHTML, one or more Javascript frameworks, and AJAX.
- Knowledge of Internet protocols and RFC standards and database management systems
- Degree (or above) in Computer Science, Information Systems, Computer Engineering, Marketing Technology or related discipline
- A solution-oriented mindset. Using technical know-how, experience, data-driven insights, and creativity to create the best web experiences
- Ability to analyse complex problems, identify alternative solutions, project consequences of proposed plans, and implement recommendations in support of technology and information
- Strategic and tactical, with the skill to move seamlessly from high-level vision and clarity of thought to detail-oriented execution and delivery.
- Strong project management skills, including the ability to manage details through to completion and ensure project deadlines are met.
- Experience and proven record of managing an RFP process, all the way to executing a contract.
- Excellent written and verbal communication skills, with the ability to present findings and recommendations targeted to the audience in question
- Familiar with CMS platforms (e.g. Adobe Experience Manager), Cloud platforms (e.g. AWS, Azure), CRM / CDP / marketing automation tools, Web analytics and tagging tools
- Basic understanding of system integrations (APIs)
- Digital Experience such as website optimization, UX/UI, and CRO
Pan Pacific Hotels Group is dedicated to providing equal employment opportunities, including individuals with disabilities.
We regret that only shortlisted candidates will be notified.
