The Director, Brand and Communications Strategy, APAC is responsible for turning DP World's APAC growth agenda into a clear, consistent and commercially-focused brand and communications strategy.
This role owns the APAC brand narrative, positioning and architecture, translating business priorities into integrated, outcomes-driven plans across the full marketing funnel and customer journey. Working closely with cluster leadership, Commercial, Marketing and the wider Communications team, you will ensure every key campaign, partnership and content initiative is rooted in customer insight, targeted to a defined funnel stage, and tied to measurable outcomes (consideration, engagement, qualified relationships and reputation).
Key Accountabilities:
- Define and continuously refine the APAC brand strategy in line with global positioning and the shift from ports-first to end-to-end supply chain solutions.
- Develop and govern APAC narrative frameworks, including the corporate story, vertical/corridor value propositions, and customer proof points (case studies, testimonials, reference stories).
- Lead APAC brand architecture and co-branding strategy for acquisitions, joint ventures and sub-brands, defining integration roadmaps and aligning customer-facing and employee communications to one coherent DP World story.
- Own and maintain APAC brand guidelines (visual identity, tone of voice, messaging) in partnership with Global Brand, ensuring consistent application across markets and channels.
- Translate APAC commercial priorities into an annual communications blueprint that clarifies priority audiences, verticals/corridors, strategic themes, and quarterly hero campaigns and moments.
- Lead integrated communications strategies for major initiatives by defining funnel-stage objectives, audience insights, key messages, desired actions, and channel roles across media, digital, social, events, internal and executive communications.
- Partner with Commercial and Marketing to map priority customer journeys and design campaign programmes that move target accounts from awareness to consideration, proof/reassurance, and conversion.
- Define comms KPIs and build a simple, actionable APAC performance dashboard run post-campaign reviews to drive optimisation decisions and codify learnings into playbooks.
- Establish COE ways of working and governance standards (briefing, review forums, approvals, guardrails for sponsorships/partnerships), simplifying processes and enabling clusters to execute with speed and consistency.
- Manage and influence agencies and cross-functional stakeholders in a matrix environment, ensuring briefs are anchored to funnel objectives and measurable outcomes-not just outputs-while protecting brand standards and claims.
Qualifications, Skills and Experience:
- Bachelor's degree in Marketing, Communications, or a related field.
- 8-10 years experience in brand management, marketing communications or corporate communications B2B experience in logistics, infrastructure or complex services is an advantage.
- Proven capability to build and steward a brand (strategy, positioning, architecture), not only execute communications.
- Track record designing and delivering integrated, multi-channel campaigns linked to customer and commercial outcomes.
- Strong measurement discipline: able to define KPIs, interpret dashboards, and convert insights into clear recommendations and action plans.
- Demonstrated effectiveness in a matrix, multi-market APAC environment, balancing global standards with local relevance.
- Excellent storytelling and writing skills, with the ability to simplify complex solutions into compelling narratives for varied audiences.
- Strong stakeholder management and executive presence able to challenge, advise and align senior leaders and commercial partners.
