Develop and maintain a deep understanding of our client's product portfolio and how they meet the needs of consumers.
Localise and optimise product stories on the brand website and eDM that resonate with consumers across Southeast Asia, ensuring brand consistency, accuracy and engagement.
Collaborate with cross functional teams (marketing, retail, regional and global teams) to ensure product stories are compelling, informative, and drive desired consumer actions.
Stay abreast of the evolving digital landscape in Southeast Asia, including key platforms, trends, consumer behaviors, and cultural nuances across different markets (e.g. Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines).
Understanding how different digital touch-points (e.g. websites, eDM, social media, marketplaces) can be utilised to effectively reach and influence target audiences.
Utilise data analytics tools (e.g. Adobe Analytics, Google Analytics, etc.) to analyse user behavior, engagement, and performance data to generate insights, identify opportunities, and create hypotheses for optimisation.
Translate data insights into clear and concise reports, presentations, and recommendations for optimisation initiatives and targeted messaging to address unique regional challenges and business objectives.
Leverage knowledge of user experience (UX) and information architecture (IA) to optimise site structure, navigation and content to enhance the overall user experience, product discovery and drive conversions.
Conduct A/B testing and other optimisation experiments to validate hypotheses and improve website and eDM performance and conversion rates.
Work with agency partners to implement website enhancements based on UX/IA best practices and regional insights.
Develop a strong understanding of the competitive digital landscape in Southeast Asia for consumer electronics and identify best-in-class examples and opportunities for differentiation.
Ensure all digital initiatives are tied to business goals, driving measurable impact on awareness, engagement, and conversion.
Requirements:
Bachelor's degree with a minimum of 8 years experience in digital marketing, content strategy, e-commerce, or a related interactive role, preferably within the consumer electronics industry.
Experience working in or with Southeast Asian markets, demonstrating knowledge of the Southeast Asian digital ecosystem, including digital platforms, e-commerce, and consumer behaviors.
Proven experience working with websites with strong understanding of UX and IA principles and their application in digital environments.
Proficiency in data analytics tools (e.g. Adobe Analytics, Google Analytics, or similar).
Analytical mindset with the ability to interpret data, extract actionable insights, and make data-backed recommendations.
Strategic thinking and problem solving abilities with a focus on achieving business objectives.
Customer centric mindset with a focus on user experience.
Passionate about consumer electronics and technology.
Excellent communication, collaboration, and presentation skills.
Proactive, resourceful, and results oriented.
Adaptable and comfortable with ambiguity, working independently and as part of a cross functional team in a fast paced environment.
[Bonus] Experience with A/B testing and website optimisation methodologies.
[Bonus] Fluency in one or more Southeast Asian languages (e.g., Bahasa Indonesia, Thai, Vietnamese).
