Type: Full-time
Experience: 46 years in digital marketing, preferably in an agency or multi-brand environment.
About the Role
We are looking for a Digital Performance Marketing Manager (or Senior, depending on experience) to lead and execute digital marketing initiatives across multiple healthcare brands. This hands-on and strategic role involves managing paid campaigns on Google and Meta, optimising channel performance, and leveraging data to inform decisions. You will also guide junior team members, ensuring campaigns are executed effectively and consistently.
Leadership experience is welcome but not required; above all, we are seeking a digital marketer with deep expertise across the digital marketing landscape.
Why Join The Health Collective
- High ownership and autonomy
- Work across multiple healthcare brands with real impact on patient outcomes
- Collaborative, supportive, and learning-focused environment
- Opportunity for growth and advancement based on performance
Key Responsibilities
1) Paid Marketing & Performance
- Plan, execute, and optimise campaigns across Google Ads and Meta Ads.
- Own end-to-end campaign performance: strategy, budget management, testing, and reporting.
- Analyse metrics (CPA, ROAS, conversion rates, lead quality) to identify actionable improvements.
- Identify growth opportunities through audience targeting, creative testing, landing page optimisation, and funnel improvements.
- Stay current with platform updates, industry trends, and healthcare advertising best practices.
2) Team Support & Guidance
- Review and provide guidance on junior team members work to ensure campaigns are accurate and delivered on time.
- Offer practical feedback, templates, and hands-on support to improve team efficiency.
- Contribute to process improvements and knowledge sharing within the digital team.
3) Data-Driven Optimisation
- Analyse campaign performance across paid and organic channels independently to identify trends, opportunities, and areas for improvement.
- Use insights from campaign data to guide optimisation strategies and improve marketing outcomes.
- Collaborate with internal teams and stakeholders to ensure campaigns are compliant, effective, and aligned with brand objectives.
4) Strategy & Continuous Improvement
- Contribute to overall digital strategy across multiple healthcare brands.
- Oversee campaign reporting and dashboards, ensuring data is accurate, clear, and actionable.
- Identify gaps, inefficiencies, and opportunities across channels and workflows.
Requirements
Essential
- 46 years in digital marketing, preferably in an agency or multi-brand environment.
- Strong hands-on experience with Google Ads and Meta Ads.
- Broad knowledge across SEO, website performance, and social media.
- Ability to support and guide junior team members; formal leadership experience is optional.
- Strong analytical skills and experience with campaign reporting and optimisation.
Soft Skills & Mindset
- Proactive and adaptable, ready to experiment with new ideas and learn from results.
- Analytical and business-minded, able to balance creativity with data-driven decision-making.
- Strong communicator who can translate performance data into clear, actionable insights.
- Strategic thinker who is hands-on and execution-oriented, able to see the bigger picture while managing the details.
- Collaborative and open to feedback, with a mindset of continuous learning and improvement.
