Key Responsibilities
1. Performance Strategy & Execution
- Partner closely with the Head of Marketing to define, track, and deliver against paid media KPIs.
- Develop and optimize campaign structures, testing plans, and budget allocations to maximise performance.
- Oversee end-to-end execution of paid media campaigns (Paid Search, Paid Social, Display), including planning, testing, optimization, pacing, and post-campaign analysis.
- Maintain an integrated view of the paid media ecosystem to ensure strategies are cohesive and aligned with overall business objectives.
2. Digital Strategy & Innovation
- Develop comprehensive digital marketing strategies informed by business goals, audience insights, and market trends.
- Keep the organisation at the forefront of performance marketing by continuously monitoring platform updates, digital innovations, and best practices across SEM, Social, Display, and Analytics.
3. Analytics, Insights & Reporting
- Track and analyze key performance indicators using tools such as Google Analytics, YouTube Analytics,Meta Business Manager, and platform dashboards.
- Translate complex data into clear insights and actionable recommendations for cross-functional teams and senior stakeholders.
- Deliver performance reports with strong storytelling, highlighting opportunities for optimisation and growth.
4. Stakeholder & Partner Management
- Manage internal and external (i.e. Digital Agencies, KOLs) stakeholders to ensure seamless alignment, collaboration, and execution of digital initiatives.
- Provide strategic and tactical guidance on digital media (paid and organic), creative best practices, and channel optimisation.
___________________________________________________________________________________________________________________
Requirements
- Min. 5 years of hands-on experience in digital marketing, with strong exposure to performance marketing and account management.
- Bachelor's degree in Business, Marketing, Communications, or other related fields from a recognised institution.
- Proven hands-on experience executing and optimizing Paid Social, Paid Search, Display, and Native campaigns.
- Strong understanding of digital media principles, creative best practices, key ad formats, and the media planning & buying landscape.
- Ability to communicate complex performance concepts and strategies in a clear, concise, and businessoriented manner.
- Proficiency in Excel and data analytics tools, including Google Analytics.
- Experience working in a dynamic, cross-functional environment as an individual contributor.
- Demonstrated growth mindset and commitment to continuous learning through vendor partnerships, training, certifications, and research into emerging technologies and trends.
