Wonderlit is seeking a dynamic and creative Digital Storyteller to lead its digital marketing team.
Roles & Responsibilities
A. General
- Develop digital strategy, plan, budget and organize marketing activities in both online and offline channels including and not limited to campaigns, events, advertisements, direct marketing emails and in websites/social media.
- Track, measure and analyse outcomes of marketing activities against target KPIs.
- Maintain all marketing collaterals including prints, videos and other digital assets.
- Conduct customer survey (voice of customer) using print or digital solutions from time to time.
- Perform any ad-hoc duties or responsibilities assigned.
B. Website
- Manage, update and maintain corporate website.
- Perform web analytics and Search Engine Optimisation to understand company online presence and increase traffic to site.
- Do research on web to understand trends and competition.
C. Social Media
- Manage, update and maintain social media platforms including Instagram, Facebook, YouTube.
- Create content including text posts, video, images and other visuals for key platforms.
- Optimize social media channels to drive engagements and increase follower base.
- Create, manage and track ads campaigns on social media.
Required Qualifications & Experience
- A Diploma or Degree in Communications, Media, Mass Communications, Marketing or related field.
- At least 2 years of work experience in digital marketing and with SEO, SEM, SMM and WordPress.
- Excellent communication and story-telling skills, and able to translate ideas into wonderful stories.
- Good command of English, preferably 1 to 2 years of intense writing experience for web or print
- Creative, meticulous and an eye for detail.
- Proactive, with a positive and can-do attitude.
- Ability to work under tight timelines, able to multi-task, and have strong organisational skills.
- Hands-on experience in Photoshop, InDesign or Illustrator a must.
- Knowledge of copywriting, content marketing and, web analytics will be advantageous.
- Familiarity in motion graphic designs, photography and videography a plus.
