Digital Media Marketing Manager

1.Chinese Marketing Strategy

. Develop comprehensive Chinese marketing strategy and growth marketing strategies that integrate partnerships, affiliates, and KOLs initiatives.

. Implement and manage Chinese digital marketing campaigns across various channels, ensuring alignment with overall business objectives and KPIs.

. Utilize data-driven insights to evaluate campaign performance, identify trends, and optimize marketing strategies for continuous improvement.

. Monitor industry trends, competitor activities, and customer behavior to stay ahead in a rapidly evolving digital landscape.

2. Chinese Partnerships

. Identify, negotiate, and establish partnerships with relevant brands, influencers, and platforms to expand our reach and customer base.

. Collaborate with external partners to develop joint marketing initiatives, promotions, and campaigns that drive mutual growth and brand visibility.

3.Chinse KOLs (Key Opinion Leader) Management

. Identify, engage and manage KOLs and influencers who align with our brand ethos and target audience.

. Develop and execute KOLs marketing strategies, including content collaborations, sponsored posts, and ambassadorships.

. Track and report on KOLs campaign performance, adjusting strategies as necessary to achieve marketing goals

Requirements

. Experience in Chinese negotiating partnerships, managing affiliate programs and executing influencer marketing campaigns will be advantageous.

. Self-starter with strong project management skills, able to work independently yet effectively in a fast-paced environment.

. Excellent communication and interpersonal skills, with the ability to build rapport with multiple stakeholders and cross-functional teams.

. Detail-oriented in order to ensure timeliness and accuracy of all communications.

Passion for e-commerce, beauty, fashion, and lifestyle, with a strong understanding of our target audience.

. Demonstrate a high degree of flexibility and be comfortable navigating ambiguity.