Job Summary
The Digital Media Marketing Executive is responsible for planning, implementing, and managing digital marketing strategies to promote the company's products and brand. This role focuses on online platforms such as social media, search engines, and content marketing to increase brand awareness, engagement, and sales conversion.
Key Responsibilities
- Digital Marketing Strategy
Develop and execute digital marketing campaigns across various platforms (Facebook, Instagram, TikTok, YouTube, Google Ads, etc.).
Assist in defining target audiences and optimizing marketing performance through data-driven insights. - Content Creation & Management
Create engaging digital content including social media posts, videos, infographics, and articles.
Manage the company's online presence and ensure consistent brand messaging across all digital channels. - Social Media & Community Management
Maintain and grow official social media accounts.
Engage with followers and respond to messages, comments, and feedback in a timely and professional manner.
Monitor trends and competitor activity to identify new opportunities. - Advertising & Performance Tracking
Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads, etc.).
Track KPIs such as click-through rates, conversion rates, and ROI.
Prepare monthly marketing performance reports and suggest improvement strategies. - Collaboration & Coordination
Work closely with design, sales, and product teams to ensure marketing alignment.
Support the planning and execution of marketing events, collaborations, and partnerships.
