Job Summary
We are seeking a data-driven Digital Marketing Specialist to manage performance marketing campaigns and drive online growth across key digital platforms.
Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta Platforms (Facebook & Instagram Ads), Google (Search, Display & YouTube), and TikTok Ads to maximize return on ad spend (ROAS) and conversion rates
- Manage campaign budgets and monitor key performance indicators including ROAS, cost per acquisition (CPA), and conversion metrics to ensure campaign effectiveness
- Conduct A/B testing and analyze campaign performance data to identify opportunities for continuous improvement
- Collaborate with the creative team to develop compelling ad copies and visuals that enhance campaign engagement
- Support e-commerce marketing initiatives by aligning digital campaigns with sales objectives and customer acquisition goals
- Generate monthly performance reports and actionable insights to inform strategic decision-making and optimize marketing efforts
- Work independently to meet deadlines and deliver measurable business outcomes
Required competencies and certifications
- Diploma or Degree in Marketing or a related field
- 2-4 years of hands-on experience managing digital marketing campaigns independently
- Strong analytical skills with proficiency in Excel and Google Analytics 4 (GA4)
Preferred competencies and qualifications
