Key Responsibilities:
Search Engine Optimization (SEO)
- Conduct keyword research targeting the lab water, healthcare, and scientific equipment sectors.
- Optimize existing pages and create SEO-friendly content (landing pages, blog posts, product pages).
- Manage on-page SEO including meta tags, headings, internal linking, and schema markup.
- Build and execute a backlink strategy with high-authority domains.
- Monitor and improve website speed, mobile performance, and technical SEO issues.
Google Ads Management:
- Develop, manage, and optimize Google Ads campaigns focused on lead generation (Search & Display).
- Write compelling ad copy with strong calls-to-action for scientific audiences.
- Set up and refine conversion tracking (e.g., form submissions, calls).
- Monitor and report on performance (CTR, CPC, conversions, ROAS).
- Test ad creatives, landing pages, and targeting to continually improve ROI.
WordPress Website Management
- Maintain and updateWordPress site (pages, blog, forms, plugins).
- Build new landing pages for specific campaigns and product launches.
- Ensure responsive design and good user experience (UX) across all devices.
- Install and configure plugins for SEO, performance, backups, and analytics.
- Collaborate on content updates, visuals, and lead capture improvements.
Key Performance Indicators (KPIs)
- Increase in organic search traffic and search engine rankings for key terms.
- Number of leads generated via website forms and Google Ads.
- Improvement in website speed, performance, and conversion rate.
- Return on ad spend (ROAS) and cost-per-lead metrics.
Qualifications:
- Proven experience in SEO, Google Ads, and WordPress management.
- Strong understanding of keyword research, link building, and Google Ads bidding strategy.
- Familiarity with tools such as Google Analytics, Google Tag Manager, Search Console, SEMrush, or Ahrefs.
- Experience building landing pages and optimizing websites for lead generation.
- Good understanding of UX and basic HTML/CSS.
- Excellent communication and documentation skills.
Preference:
- Experience working with B2B or scientific/technical products.
- Familiarity with Australian healthcare, research, or laboratory markets.
- Basic graphic design skills (Canva, Photoshop, or similar).
