Job Description

Key Responsibilities

Plan, execute, and track performance tracking for Google Ads (SEM), Meta Ads (Facebook/Instagram), and TikTok to generate patient inquiries and appointments.
Create relevant and engaging educational and promotional media content, blog posts, and video to target audience and increase brand awareness.
Maintain an active presence across Instagram, Facebook, and TikTok, highlighting doctor expertise, patient testimonials, etc.
Improve organic search rankings (SEO) for related keywords and update website landing pages.
Review and analyse campaign data and generate insights to provide recommendations that optimize campaign performance.
Design promotional materials, advertisements, and in-clinic digital displays while maintaining strict compliance with Singapore's Private Hospitals and Medical Clinics Act (PHMCA) guidelines.
Support sales and lead generation by tracking conversion rates from online inquiries to confirmed clinic visits.

Requirements & Qualifications

Minimum a Diploma with at least 4 years of experience in a marketing related position
1 to 2 years of digital marketing experience, ideally within healthcare, medical aesthetics, wellness, or pharmaceutical fields.
Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.
Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, SEO, and basic design tools like Canva or Adobe Illustrator.
Strong command of English copywriting, comfortable communicating with patients and medical professionals, and results-oriented.
Strong interpersonal and communication skills (both written and verbal)
Creative, and capable of multi-tasking, prioritising and managing time efficiently to meet deadlines
Strong team player, keen and adaptable learner, with a positive attitude and a willingness to take on new challenges
Proven track record of successfully executed digital marketing campaigns

Interested applicants, please send your CV to [Confidential Information]

Adeline Sim
Recruit Inc Pte Ltd
Reg No: R21101415
EA Licence No: 14C7334

We regret that only shortlist candidates will be notified