Oversees brand integrity, messaging, and strategy alignment across all stages in the marketing funnel and marketing campaigns
Brainstorm and manage overall digital marketing strategy to drive lead acquisition and increase online presence
Measure and report on the performance of digital marketing campaigns and assess against ROI goals
Liaise with digital media and identify opportunities for media coverage fit for the brands
Copywrite in English and transcreate (mainly Chinese to English) for content in different formats, tones and channels work with relevant functions for assets suitable for content
Consistently conduct knowledge research, brainstorm for new ideas and track trending topics to develop interesting content
Work with internal stakeholders to optimise content and copy for advertisement considering keywords, business objectives and budget
Collaborate with internal stakeholders to develop product positioning and marketing direction for products contribute to product naming
Manage corporate social media accounts such as Facebook, YouTube, Instagram etc., including content development, posting, building following, community nurturing, social listening/ monitoring and responding to feedback, enquiries and comments, to increase brand awareness, engage customers, and gather insights
Update marketing materials, maintain content asset database and communicate regularly with regional marketing teams
Collaborate with marketing and product teams internal stakeholders to and contribute to product positioning and marketing direction for products
Assist in other marketing events and activities, when required
Job Requirements: -
Degree in Marketing, Communications, Languages or other related fields
Excellent grasp of English language and copywriting skills
Proficiency in Chinese for translation preferred
Possesses knowledge and a keen interest in skin care and health and wellness products
Strong project management skills, comfortable to manage multiple stakeholders from cross-functional departments
Resourceful and able to work independently with initiatives
Active team player positive attitude and a problem-solver
Able to read & converse in Chinese as needs to handle Chinese Materials
