DIGITAL MARKETING SPECIALIST - SINGAPORE
About us
Hotel101 Global, listed on Nasdaq (HBNB), is a pioneering hospitality brand fueling global growth with its compelling condotel investment model. We integrate tech-driven operations with our HappyRoom standard to deliver consistent, comfortable, great value guest experiences worldwide, ensuring exceptional efficiency and scalability.
Our story began with a simple, yet revolutionary idea: a one room global hotel brand-a promise of consistency, comfort, and irresistible value, wherever in the world our guests may be. Our vision knows no borders: to build 1 million hotel rooms and be present in 100 countries.
Our unique condotel approach allows investors to own income-generating units within a professionally managed hotel, blending real estate investment with the stability of a global hospitality brand. Infused with Filipino-inspired warmth, Hotel101 Global is redefining the industry, creating exceptional value for investors through sustainable growth, predictable returns, and a presence in key international markets.
Join us to invest in a brand that's shaping the future of global hospitality.
For more information, visit www.hotel101global.com.
Job Summary
We are seeking a highly motivated and versatile Digital Marketing Specialist to join our global team. This role is pivotal in driving our digital acquisition, engagement, and retention strategies. The ideal candidate is a hands-on digital native with a proven track record in managing performance ads across key platforms, crafting effective customer communications, and leveraging data to optimize the user journey from discovery to booking and beyond. You will be a crucial player in scaling our digital footprint and enhancing our direct booking channel.
Key Responsibilities
Digital Advertising & Acquisition:
- Develop, execute, and manage end-to-end performance marketing campaigns for multiple markets across Meta, Google Ads (Search, Display, Video, KOLs), and other relevant digital channels.
- Identify, negotiate with, and manage relationships with Key Opinion Leaders (KOLs) and influencers to amplify brand awareness and drive conversions.
- Continuously monitor campaign performance, conduct A/B tests, and optimize based on data-driven insights to maximize ROI and lower cost per acquisition (CPA).
- Manage the digital advertising budget, ensuring efficient allocation and spend.
- Track and report performance across campaigns
CRM & Lifecycle Marketing:
- Execution of CRM programs to drive customer loyalty, repeat bookings, and lifetime value.
- Create and manage workflow to drive efficient leads management process for the sales team
- Segment the customer database and create personalized automated email & SMS marketing journeys (e.g., welcome series, lead follow-ups, win-back campaigns).
- Design, code, and deploy engaging eDMs (electronic Direct Mail) using our CRM platform
- Analyze campaign performance and provide regular reports on key metrics like open rates, click-through rates, and conversion rates.
Internal Marketing Communications (MarCom):
- Act as the central hub for internal marketing communications, ensuring brand consistency and message alignment across all digital touchpoints.
- Create compelling content and assets for eDMs, internal newsletters, and other communication materials.
- Collaborate with stakeholders across country sales teams, legal & compliance, and hotel operations to ensure timely and effective campaign rollouts.
Qualifications
- Bachelor's degree in Marketing, Communications, Design, or a related field.
- Experience in financial or real estate a good to have.
- Minimum of 3-5 years of hands-on experience in a holistic digital marketing role.
- Essential Platform Proficiency: Demonstrated expertise in Meta Business Suite and Google Ads. Experience with TikTok Ads is a plus.
- Essential CRM Experience: Proven experience in managing CRM campaigns. Experience with customer segmentation and marketing automation is required.
- Design Skills: UI/UX sensibilities with hands-on experience using design and prototyping tools such as Figma, Adobe XD, or Sketch. Ability to create visually appealing assets for digital ads and emails is a must.
- Experience in Google Analytics
- Experience in sourcing, managing, and reporting on KOL/influencer campaigns.
- Strong analytical skills with proficiency in Google Analytics 4 and data interpretation to inform marketing decisions.
- Excellent written and verbal communication skills, with the ability to craft compelling copy for different audiences and channels.
- A proactive, can-do attitude with the ability to manage multiple projects in a fast-paced, international environment.
What We Offer
- A competitive salary and benefits package.
- The opportunity to be a key player in a rapidly growing global hotel brand.
- A dynamic, supportive, and collaborative work environment.
- Opportunities for professional development and career growth.
- Travel perks and experiences.
How to Apply
Please submit your resume, portfolio (essential - must include examples of ad campaigns, eDM designs, and/or UI/UX work), and a cover letter explaining why you are the perfect fit for this role at Hotel101.
