Digital Marketing Specialist

Job Summary:

We are looking for a creative, data-driven Digital Marketing Specialist to take ownership of our digital storytelling and community acquisition channels.

In this role, you will lead our social media presence and design creative digital campaigns to drive customer and member sign-ups, educate audiences on our motoring related products from fuel card discounts to our partner insurance, and build a vibrant brand community.

What you will deliver

Social Media Strategy & Content Creation

• Plan, develop, and execute the monthly social media content calendar across key platforms (eg, Instagram, LinkedIn, TikTok, Facebook).
• Translate complex products like insurance concepts or fuel discounts into digestible, engaging formats (short-form videos/Reels, carousels, infographics, and relatable lifestyle stories).
• Manage day-to-day online community engagement: respond to inquiries, spark conversations, and foster an active audience base.

Membership Acquisition & Funnel Growth

• Ideate and launch end-to-end digital acquisition campaigns aimed at growing our member/subscriber base.
• Collaborate with internal teams to build referral programs, guides, interactive quizzes, or webinar initiatives to capture leads.
• Monitor key acquisition metrics (Cost Per Lead, Conversion Rate, Member Sign-ups) and continuously optimize landing pages and ad copies.

Product Marketing & Education (Motoring Products)

• Partner with the product teams to highlight unique selling propositions (USPs) of our motoring offerings through targeted content.

Budgeting, Performance,& Reporting

• You will be responsible for the planning, monitoring, and management of the digital marketing budget
• You will also be responsible for the customer acquisition sign-up rates.
• Track and report weekly/monthly performance metrics (engagement rate, reach, click-through rates, follower growth, acquisition costs).
• Use analytics insights to refine content themes and channel mix.

Who you are

• Diploma or Bachelor's degree in Marketing / Digital Marketing /Mass Communications / Media Studies
• 1–2 years of hands-on relevant experience. Passionate storytellers from any industry are welcome, but experience in financial services, fintech, or InsurTech is an advantageFamiliarity with content creation tools such as Canva, CapCut, or Adobe Creative Suite (Photoshop/Premiere Pro).
• Strong working knowledge of Instagram, TikTok, LinkedIn, Meta Business Suite, and Google Analytics.
• Proactive, collaborative team player who thrives on experimentation and data-backed iteration.
• You are a proven AI-first practitioner

What We Offer

• A multi-cultural team
• A company that provides casual and flexible working environment
• A company promotes learning, continuous improvement, and personal growth
• Comprehensive corporate medical, hospitalisation, and dental coverage.