Digital Marketing Senior Executive (Performance Marketing)

Key responsibilities:

. Responsible for the overallSingapore digital traffic and sales / revenue growth. Able to define keysuccess factors and performance metrics for all activities and analyse resultsin the context of driving overall business KPIs.

. Strategize and design digitalmarketing roadmaps and key digital campaigns (e.g. double-digit festivals) accountingfor Social, SEM, SEO.

. Formulate mid-term, seasonal,monthly and weekly plans and strategies to achieve performance marketing KPIs

. Briefing creative requirements forpaid media campaigns on (Facebook, Instagram, TikTok, etc,.)

. Coordinate with agencies andinternal teams to ensure proper execution of paid media always-on and strategiccampaigns.

. Preparing budgets and media briefsto agencies.

. Assist in managing and optimizingaffiliate partnerships to drive revenue growth.

. Support recruitment of newaffiliates and maintaining relationships with existing partners.

. Tracking and reporting of campaignperformance across all paid media and performance marketing platforms.

. Monitor and analyze keyperformance metrics (CTR, CPC, ROAS, conversion rates), and provide learningsand insights for optimization.

. Analyse, review & reporting ofchannel performance, while leading initiatives to build and champion globalbest practices.

. Be part of the process to strictlyadhere to online creative guidelines. Build, enhance and translate our brandidentity to digestible consumer fronting content

. Work with cross-functional teamsto align paid media strategies with broader business objectives.

Requirements:

. 3-5 years of experience in paidmedia, digital marketing, or performance marketing.

. Proficiency in Google Ads, MetaAds Manager, TikTok Ads Manager, Affiliate Platforms.

. Strong analytical skills and abilityto interpret campaign data.

. Familiarity with tracking toolssuch as Google Analytics.

. Multi-tasker who can managemultiple projects simultaneously with strong project management capabilities ina fast-paced environment.

. Strong outcome-based,result-oriented mindset

. Analytical mindset with acuriosity to glean insights from data & translate into actionable plans

. Resourceful with problem solvingattitude, and an affinity to challenge status quo and find solutions withinoperating constraints.

. Team player with a can-do attitudewho enjoy working in a fast-paced environment

. Excellent communication andcollaboration skills, with the ability to work cross-functionally and withexternal partners

. Attention to detail with goodlevels of accuracy

. Microsoft software [Excel,PowerPoint, Word], Google Analytics