Digital Marketing Manager

Digital Marketing Executive

As a key player in the team, the candidate is responsible for developing and implementing paid campaigns across various digital channels. He / She will work closely in cross-functional teams to govern, monitor, analyze, and improve global campaigns effectiveness. He / She is expected to stay up-to-date on the latest digital marketing trends and propose innovative online marketing approaches.

Key Responsibilities
1. Develop, execute, monitor and optimize high performing campaigns across various channels like LinkedIn, Google, Facebook, Bing etc., with the target of lead generation or brand awareness.
2. Improve the return-on-investment of the digital activities by optimizing keyword portfolios, business data feeds, audiences, ad copy, landing pages and bidding strategies.
3. Activate data, research, and insights for the planning of target-oriented campaigns
4. Provide oversight, manage, budget reporting and performance review of all primary metrics, goals tracking, revenue tracking and other paid search initiatives regularly.
5. Monitor campaign execution and performance to optimize campaign strategies, content delivery, internal processes, and new approaches.
6. Creating conversion-driven landing pages, run A/B tests and identify opportunities to increase conversion
7. Liaise with cross-functional teams and external agencies to ensure campaigns run smoothly and within deadlines
8. Stay up-to-date with the latest PPC industry trends and developments, implementing optimization strategies and approaches to improve platforms and social media channels effectiveness.

Education and Experience
. Bachelor's degree with a specialisation in Marketing, Communications, Digital Media or a related field.
. Minimum 2-3 years of experience in campaign management (paid & organic).
. Knowledge of Google Adwords, Google Analytics and other supporting tools.
. Proven track record in a SEA and Social Media role with a strong understanding of planning, target audience setting. Keyword variations and bidding.
. Excellent understanding of the latest SEA/ Social Media trends.
. Strong written and spoken skills.
. Experience in working with the HubSpot, Google Analytics and Campaign Manager is a plus.
. Highly self-motivated and assertive personality and take ownership of projects.