Digital Marketing Manager

Primary Responsibilities

The Digital Marketing Manager manages the hotel's digital marketing activities to strengthen its online presence, drive direct bookings and support rooms, food and beverage, meetings and events revenue. Based at the hotel, the role reports to the General Manager and works closely with the Corporate Marketing team to align the hotel's digital activities with group brand standards, campaigns and initiatives.

Working arrangement: The role is primarily on-site. Remote working arrangements may be considered for suitable candidates, subject to the hotel's operational requirements.

Job Responsibilities

• Websites and Platform Management - Oversee platform management and vendor relationships to ensure seamless operation and alignment with marcoms.
• Digital Marketing - media agency management, SEO, tactical campaigns, performance marketing in various channels including paid media, affiliate, metasearch, etc to drive channel improvements and revenue contribution to maximise ROI across all digital channels.
• Direct booking strategies - Driving loyalty program performance, enhancing traffic conversions and revenue performance from website
• Brand Awareness and Booking Funnel optimisation – Adopt a total revenue mindset and work alongside commercial teams to enhance brand awareness and top of mind availability from target market segments. Optimise top, middle and bottom funnel performance by actively tracking and driving initiatives to reach targets.
• Campaign Execution: Plan and execute digital marketing campaigns, including content creation with marcoms, scheduling, and optimisation across relevant platforms. Monitor campaign performance and make data-driven adjustments to improve results. Research, selection of competent local vendors and work with the local hotel teams to ensure campaigns are localised to target markets.
• Analytics - Maintain meticulous tracking and reporting to assist management on decision-making and provide insights on trends and data analysis.
• Project Management - Manage and coordinate digital projects, ensuring timely delivery of digital project deliverables and milestones. Organise milestone meetings, provide project status updates, and proactively identify and resolve potential issues.
• Work closely with corporate marketing and CRM teams and utilise respective platforms and tools to drive digital excellence & Park Rewards member acquisition.
• All other tasks that may be assigned from time to time by the supervisor.

Job Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum 4 years of relevant working experience in Marketing, preferably within the hospitality industry.