Role Overview
We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence, drive brand visibility, and convert engagement into revenue. This role will oversee all digital touchpoints-from social media to performance marketing-ensuring alignment with Mondrian's brand voice while delivering measurable results.
Key Responsibilities
Digital Strategy & Brand Presence
- Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
- Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
- Ensure consistency in tone, visual identity, and messaging in line with Mondrian's brand standards
Social Media & Content
- Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
- Curate visually compelling and engaging content that reflects the hotel's lifestyle positioning
- Collaborate with creative teams, photographers, and influencers to produce high-impact campaigns
Performance Marketing & Analytics
- Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
- Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
- Track KPIs including engagement, reach, conversion rates, and revenue contribution
Website & E-Commerce
- Oversee website content, UX, and booking journey optimization
- Work closely with revenue and e-commerce teams to drive direct bookings
- Ensure SEO best practices are implemented and continuously improved
Partnerships & Influencer Marketing
- Identify and manage collaborations with influencers, media, and brand partners
- Execute campaigns that enhance brand awareness and social buzz
- Monitor and evaluate partnership effectiveness
Cross-Functional Collaboration
- Work closely with Sales, Revenue, and F&B teams to support campaigns and promotions
- Align digital efforts with key hotel activations, events, and seasonal strategies
