Digital Marketing Manager (Corporate)

Responsibilities

• Develop and execute digital marketing strategies aligned with global business objectives.

• Manage and grow the company's presence across major social media platforms, ensuring consistent branding and engagement.

• Create, edit, and publish high-quality digital content for international audiences.

• Drive online campaigns to attract, engage, and convert potential customers.

• Monitor campaign performance, analyse data, and provide actionable insights to HQ.

• Collaborate with Planning, Sales, and Operations teams to align marketing efforts with commercial goals.

• Safeguard corporate brand identity and ensure adherence to global communication standards.

• Support the company's positioning as an innovative, forward-thinking organization through strategic digital storytelling, including emerging technologies such as Agentic AI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

• Minimum 5 years of experience in digital marketing, preferably within B2B, shipping, logistics, or related industries.

• Strong understanding of digital marketing channels, social media platforms, and campaign management tools.

• Proven ability to develop engaging content and manage online customer engagement.

• Data-driven mindset with experience in performance tracking and reporting.

• Ability to work independently while collaborating closely with HQ and cross-functional teams.

Key Performance Indicators (KPIs)

• Growth in international social media engagement and brand visibility.

• Quality lead generation and conversion from digital campaigns.

• Effectiveness and timeliness of campaign performance reporting.

• Alignment and satisfaction of HQ and international stakeholders.