Digital Marketing Manager

Position Title: Digital Marketing Manager
CTC: 15 LPA
Exp: 8-9Yr

Location: Bangalore (Rajajinagar)
Working Mode: Onsite

Primary Skill: Core Digital Marketing, SEO, SEM, social media marketing, content marketing, email campaigns, and website content, Google Analytics, Google Search Console, and other analytical tools Qualification: Any Graduation

Responsibilities

1. Develop and implement comprehensive digital marketing strategies to
increase brand awareness and customer engagement.
2. Manage SEO, SEM, PPC campaigns, and paid social media advertising to
optimize performance and ROI.
3. Oversee content marketing efforts, including blogs, email campaigns, and
website content.
4. Analyze website traffic and user behavior using Google Analytics, Google
Search Console, and other analytical tools.
5. Optimize conversion rates and lead generation through A/B testing and
performance tracking.
6. Develop and execute social media strategies across platforms like Facebook,
Instagram, LinkedIn, and Twitter.
7. Collaborate with the design and content teams to ensure consistent
branding and messaging.
Requirements and skills
1. Proven experience in SEO, SEM, Google Ads, Facebook Ads, and social media
marketing.
2. Expertise in Google Analytics, Google Search Console, and other web
analytics tools.
3. Strong understanding of content marketing, email marketing, and lead
generation strategies.
4. Experience with marketing automation tools (HubSpot, Marketo, Mailchimp,
etc.).
5. Knowledge of website optimization, UX/UI principles, and conversion rate
optimization (CRO).
6. Strong analytical and problem-solving skills.
7. Excellent communication and leadership abilities