Digital Marketing Manager

Advanced MedTech Holdings (AMTH) is one of the world's first fully integrated urology company, driving innovation in urological care through minimally invasive solutions and global reach. Headquartered in Singapore and operating in over 100 countries, AMTH is a leading market leader in stone lithotripsy and manages the world's largest online urology community.

The Group combines German engineering excellence with advanced digital and clinical capabilities aiming to improve patient outcomes and support healthcare professionals across the continuum of care. Its portfolio includes renowned brands such as Dornier MedTech, WIKKON, Northern Litho, NextMed, and AMT Manufacturing.

With over 1,000 employees worldwide, AMTH aims to continues to expand its impact through strategic investments in R&D, manufacturing, and partnerships— contributing to the evolving the standard of care in endourology and shaping the future of medical technology.

AMTH is a wholly owned subsidiary of Temasek. For media inquiries or more information, visit www.advanced-medtech.com. AMTH complies with applicable data privacy laws; to learn more, please refer to our Privacy Policy.

Position Summary:

The Digital Marketing Manager transforms and scales Advanced MedTech's corporate digital marketing for an AI-first world — owning the global operating model, driving execution across regions, and using AI to do more, faster, with measurably better results.

Reporting to the Head of Digital Experience, you will own the corporate website, paid and organic channels, email and social, and deliver the playbook that aligns global and regional marketing behind one standard. You will pair brand stewardship with a sharp focus on demand and lead generation outcomes.

This is a builder's role for a marketer who is passionate about content-led digital marketing, organic social media, and audience engagement and wants to remain close to execution while leveraging AI to create, optimise, and scale marketing impact. You will play a key role in establishing the processes, standards, and best practices that will enable digital marketing to grow globally.

Job Responsibilities:

• Own and revitalize the corporate digital marketing function globally, setting the operating model and standards while driving execution across regions.
• Lead the corporate website across the global site and regional variants, including content, conversion, SEO, and performance.
• Drive demand generation through prioritizing content-led digital marketing initiatives, including organic social media, SEO, email marketing, website content, and targeted campaigns, with performance measured through engagement, lead generation, and commercial outcomes.
• Own the corporate social media strategy, editorial calendar, content development, product storytelling, and event promotion.
• Run end-to-end demand generation across paid media, email, and lead capture, with performance measured by pipeline impact and lead generation outcomes.
• Translate technical product and clinical content into customer-centric messaging, digital campaigns, website content, and social media programs for target audiences.
• Manage day-to-day community engagement across corporate and patient-facing social channels.
• Leverage AI in marketing to accelerate content creation, sharpen targeting and optimization, improve marketer productivity, and establish best practices for AI-enabled marketing across the organization.

Job Requirements:

Education/Qualifications

• Bachelor's degree in marketing, communications, business or a relevant discipline.

Experience

• Minimum 6 years of digital marketing experience, with strong exposure to content marketing, social media, website management, SEO, and email marketing in a B2B and/or B2C environment.
• Proven experience developing and executing organic social media and content marketing initiatives, with the ability to measure and demonstrate impact through engagement, website traffic, lead generation, and business outcomes.
• Possess track record transforming or scaling a digital marketing function
• Experience operating across global/regional stakeholders, ideally in B2B/medtech/healthcare
• Hands-on experience with marketing AI tools and AI-assisted content
• Familiarity with marketing technology — marketing automation, CRM integration, analytics and attribution

Aptitude

• AI-forward marketer who proactively identifies opportunities to improve quality, efficiency, and marketing performance through AI.
• Data-driven and performance-oriented, with the ability to balance strategic thinking and hands-on execution.
• Creative marketer with strong business acumen, able to understand product value propositions, audience segmentation, and market needs to develop relevant content and digital campaigns that resonate with target customers.
• Strong commercial instinct, with a focus on demand generation, lead quality, and business impact.
• Collaborative and team-oriented, with the confidence to challenge constructively and the openness to learn from others.
• Takes ownership, shows initiative, and is committed to building deep expertise while growing with the team.
• Comfortable operating in a fast-paced, ambiguous, and rapidly evolving environment.

Operational Skills

• Excellent command of written and spoken English, with strong content and communication skills.
• Able to communicate effectively across global, regional, technical, and commercial stakeholders.
• Demonstrated experience in leveraging AI tools to support content creation, campaign planning, optimization, and marketing operations.
• Comfortable working with marketing data, performance metrics, and attribution models to inform decisions.
• Familiarity with digital marketing platforms, marketing automation tools, CMS platforms, and web governance practices.