Job Summary
We are seeking an experienced Digital Marketing Manager to drive our wholesale business growth through effective digital marketing strategies. The role focuses on B2B marketing, lead generation, brand visibility, and dealer/distributor engagement across digital platforms.
Responsibilities
- Develop and execute digital marketing strategies tailored for wholesale and B2B markets to accelerate business growth
- Generate qualified leads targeting distributors, retailers, and bulk buyers to expand sales opportunities
- Manage and optimize Google Ads, LinkedIn Ads, and Meta Ads campaigns for precise B2B audience targeting
- Oversee company website content, product listings, and enquiry forms to enhance user engagement and lead capture
- Lead social media management focused on trade promotions to increase brand visibility among dealers and distributors
- Improve SEO performance for wholesale-related keywords and product categories to boost organic traffic
- Track, analyze, and report on campaign performance and return on investment to inform strategic decisions
- Collaborate closely with the sales team to convert digital leads into confirmed orders
- Design and implement email marketing and WhatsApp campaigns to engage and retain dealer networks
Preferred competencies and qualifications
- Bachelor's degree in Marketing or a related field (preferred)
- Proven experience in digital marketing within wholesale or B2B trade environments
- Strong knowledge of lead generation and conversion strategies
- Proficiency with Google Analytics, Google Ads, and Meta Business Suite
- Understanding of distributor and reseller marketing dynamics
- Excellent communication and analytical skills
