Digital Marketing Lead

The Role & Its Purpose

We are seeking a Digital Marketing Lead to join our Global MarCom Headquarters team based in Singapore. This role is pivotal in architecting and scaling Hioki's digital marketing ecosystem across Asia-Pacific and global markets.

As we accelerate our digital transformation, you will lead the development of integrated, data-driven strategies that elevate brand visibility, optimize customer journeys, and drive measurable pipeline and revenue growth. You will:

• Champion a performance-oriented marketing approach-leveraging marketing automation, analytics, and digital platforms to deliver targeted, personalized engagement at scale.

• Work cross-functionally with regional teams and business units, you will ensure alignment between global strategy and local execution, translating market insights into impactful digital initiatives.

• Own and scale Hioki's digital-first demand engine, driving high-quality inbound traffic, conversion efficiency, and measurable pipeline contribution through data, platforms, and performance marketing.

This role is not just about campaign execution-it is the architect of a scalable growth system.

Key Responsibilities

1. Demand Generation Strategy & Execution

• Develop and execute always-on demand generation programs across search, social, display, and partner channels.

• Lead AIO/GEO strategy (AI-driven optimization and global-local alignment).

• Optimize full-funnel performance: Awareness → Consideration → Lead Capture.

2. Website & Conversion Optimization

• Own the website as the primary conversion engine.

• Lead UI/UX revamps with a focus on Conversion Rate Optimization (CRO), technical SEO, and site performance.

• Deliver localized experiences across regions and implement landing page frameworks for campaigns and New Product Introduction (NPI) launches.

3. Data, Analytics & Martech Integration

• Build a single source of truth for digital performance.

• Integrate tools across CRM, Marketing Automation, and Web Analytics.

• Refine and track key KPIs: Traffic quality (not just volume), Cost Per Lead (CPL), and Conversion Rates (visit → lead).

4. eCommerce & Digital Operations

• Lead end‑to‑end eCommerce performance management, driving growth through site optimization, merchandising excellence, and data‑driven experimentation.

• Collaborate closely with Sales and Product teams to align digital initiatives with commercial priorities and maximize digital revenue contribution.

5. Performance Optimization & Experimentation

• Establish a test-and-learn culture.

• Run structured A/B testing across Ads, Landing Pages, and CTAs to improve ROI.

Capabilities Required

• Expertise: Strong expertise in performance marketing, analytics, and Martech ecosystem integration.

• Customer Journey: Deep understanding of B2B digital funnels and end-to-end customer journey orchestration.

• AI Application: Advanced application of AI in marketing, including:

  • AI-driven campaign optimization and predictive targeting.

  • Marketing automation and personalization at scale.

  • Use of generative AI for content, testing, and workflow efficiency.

• Commercial Mindset: Data-first mindset with a clear focus on commercial impact (pipeline, revenue, ROI) and digital revenue models.

Qualifications & Experience

• Education: Bachelor's degree in Marketing, Business, Engineering, or a related field.

• Experience: At least 10 years in digital marketing, with strong exposure to B2B environments and a proven track record in demand generation.

• Systems: Hands-on experience with:

  • Marketing Automation (e.g., Microsoft Dynamics 365)

  • CRM (e.g., Salesforce)

  • Analytics (e.g., Google Analytics, Tag Manager)

• Leadership: Experience managing global or regional campaigns across multiple markets and strong stakeholder management skills.

• Industry Focus: Prior experience in technical, industrial, or engineering-related industries is a strong advantage. Experience within an MNC environment is highly preferred.

What We Offer

• Opportunity to build and own a global digital growth engine in a transforming organization.

• Exposure to global markets and cross-functional leadership collaboration.

• A culture that values innovation, experimentation, and data-driven decision-making.

• Career growth opportunities within a globally recognized technology company.

• Competitive compensation, performance-based incentives, and a flexible work environment.

About Us

Hioki is a global leader in the design, manufacturing, and sales of high-precision electrical test and measurement instruments. Our solutions support a wide range of industries, including automotive, electronic components, infrastructure, environmental systems, renewable energy, and battery technologies.

With a strong heritage of innovation and quality, Hioki continues to advance measurement technologies that enable safer, more efficient, and more sustainable industrial development worldwide.