Key Responsibilities
1. Digital Strategy & Campaign Management
- Social Media Strategy: Build, plan, and execute a comprehensive social media calendar across Instagram, Facebook, TikTok, and other platforms to hit engagement and conversion KPIs.
- Paid Media: Plan, execute, and optimize paid campaigns across Meta and Google Ads to maximize ROI.
- Brand Stewardship: Ensure absolute brand consistency across all marketing channels and customer touchpoints.
2. Content Creation & Creative Direction
- Content Creation: Lead content production, including filming, photo/video editing, and copywriting to keep our feeds fresh and on-brand.
- Content Marketing: Write compelling blog posts that establish our authority in the sleep and wellness space.
- Collateral Design: Create high-quality sales and event tools, including presentation decks, flyers, promotional banners, and digital assets.
- Production Management: Act as the liaison with production companies, directing product and lifestyle shoots to ensure our vision is realized.
3. Website & Asset Maintenance
- Website Management: Manage and update website content to ensure accuracy, relevancy, and alignment with brand guidelines.
4. Partnerships, Events & Operations
- Partnerships & Events: Assist in workshops, corporate training, and partnership activations manage external collaborations.
- Ad-Hoc Projects: Support the team on special projects as needed.
Requirements
- Bachelors Degree in Marketing, Communications, or a related field.
- Proven 2-3 years of experience in digital marketing or similar roles.
- Basic graphic design and video editing skills, with working proficiency in tools such as Canva, Adobe Creative Suite, CapCut, or similar creative tools.
- Strong understanding of digital marketing strategies, including SEO, SEM and analysis.
- Excellent communication, organization, and problem-solving skills.
- Familiarity with digital marketing tools like Meta Business Suites, MailChimp, Google Analytics, Meta Ads and SEO/SEM tools.
- Excellent analytical and data-driven mindset, with the ability to interpret and act on campaign performance data.
- Strong attention to detail and ability to manage multiple projects simultaneously.
If you are passionate about digital marketing and want to sharpen your skills in a hands-on environment, we would love to hear from you.
Are you ready to elevate our brand's online and offline presence Please submit your resume and a link to your portfolio (or examples of social media content you have created) to get started.
