Job description
I am currently partnering with a leading client to hire an experienced Digital Marketing Executive to join their regional marketing team. This is a fantastic opportunity for a well-rounded marketing professional with strong B2B and APAC regional experience to take ownership of strategic and hands-on marketing activities.
The ideal candidate will have a minimum of 5 years experience, with a strong foundation in digital marketing, content creation, event management, and marketing operations.
What You'll Be Doing
- Plan and execute multi-channel digital marketing campaigns targeting B2B audiences across the APAC region.
- Conduct market and database research to support campaign segmentation and audience targeting.
- Develop compelling marketing content, including blog articles, emailers, social media posts, whitepapers, and case studies.
- Coordinate and manage marketing events, such as webinars, industry conferences, and in-person client engagements.
- Oversee marketing operations - from campaign tracking and analytics to reporting and performance optimization.
- Work closely with cross-functional teams including sales, product, and global marketing to align initiatives with business objectives.
- Localize global content and campaigns for the APAC market, ensuring relevance and consistency in messaging.
What We're Looking For
- Minimum 5 years of experience in a B2B marketing role, ideally with exposure to regional or global teams.
- Proven experience in digital marketing strategy and execution.
- Solid understanding of the APAC market and how to tailor messaging and campaigns accordingly.
- Strong content creation and copywriting skills with an eye for detail and brand tone.
- Hands-on experience in event management and logistics, both virtual and in-person.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms.
- Excellent communication skills and ability to manage internal and external stakeholders.
