Digital Marketing Executive

Company Description:

Founded in 1977, Singapore Asia Publishers Group is a leading educational publisher specializing in academic materials such as textbooks, supplementary workbooks, guidebooks, reference books, dictionaries and other educational materials.

Roles & Responsibilities:

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

• Design, maintain, and supply content for the organization's website
• Formulate strategies to build lasting digital connection with customers
• Monitor company presence on social media
• Launch advertisements to increase brand awareness
• Forming long lasting B2B partnerships
• Organizing and conducting interviews with different businesses or special guests
• Creating engaging video content
• Conducting market research
• Updating databases, spreadsheets, and inventory lists.

Requirements:

• Familiar with Adobe Creative Suite
• Familiar with video editing software such as: Adobe Premiere Pro, Final Cut Pro, iMovie
• Familiar with video/audio equipment
• Able to work independently with minimum supervision
• Passionate about writing and creating interesting stories
• Able to communicate in a written and verbal way in both English and Chinese
• Excellent communication and research skills
• High attention to details

Qualifications:

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

Remuneration will be commensurate with qualifications and experience. Fresh graduates are welcome to apply.

Please submit your resume together with a cover letter, and include any relevant portfolio, blog, recordings, or videos, if available.

We regret that only shortlisted candidates will be notified.