Work closely with regional and local marketing teams to ensure digital strategies align with overall business objectives.
Collaborate with and report to the Global In-Charge of SEO/SEM to align on global strategies, share best practices, and contribute to international initiatives, particularly regarding AI&aposs influence on search.
Support digital marketing initiatives for specific APAC countries
Support website updates and ensure content is optimized for search engines.
Assist in maintaining website health and user experience.
Perform on-page SEO optimization, including meta descriptions, title tags, header tags, and content optimization.
Assist with technical SEO audits and work with web development teams to implement recommendations (e.g., site speed, sitemaps, robots.txt).
Monitor and report on SEO performance using tools like Econda Analytics and Google Search Console.
Continuously research and keep up-to-date with the latest AI trends and their impact on SEO, including AI Overviews, generative AI in search, and answer engine optimization (AEO).
Assist in the planning of paid search campaigns on platforms like Google Ads, Microsoft Bing, and Baidu/Naver/Yahoo! Japan (depending on markets).
Work closely with and manage local country agencies responsible for the execution and optimization of these paid search campaigns.
Provide guidance and support to agencies on keyword research, ad copy development, and targeting strategies.
Monitor agency performance, analyze campaign data, and provide recommendations for bid adjustments, budget allocation, and overall strategy improvements.
Track, analyze, and report on key digital marketing metrics, including orders, revenue, and Return on Ad Spend (ROAS), across various platforms.
Provide insights and recommendations for optimizing digital marketing performance.
Requirements
Bachelor&aposs degree in Marketing, Business, Communications, or a related field.
Minimum 2 years of proven experience in digital marketing and proficient in SEO and SEM.
Prior experience in a B2B environment or the manufacturing/industrial sector is a plus.
Hands-on experience with Econda Analytics, Google Search Console, Google Ads, Microsoft Bing, Baidu, Naver, and Yahoo! is essential.
Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) is advantageous
