Digital Marketing Executive

Job Description & Requirements

Company Overview

Project 19 Interior Design is a fast-growing firm specializing in residential and commercial spaces, focused on delivering dream homes. We aim to expand across Singapore with proven training and growth opportunities for our sales and design teams.

Job Summary

Project 19 Interior Design seeks a creative, data-driven Digital Marketing Executive to produce engaging social content from renovation projects and generate quality leads through targeted digital campaigns.

Responsibilities

Create high-engagement short-form videos (TikTok, Reels, Shorts) showcasing site walkthroughs and Before vs. After transformations to attract and engage target audiences

Curate and maintain premium Instagram and Facebook feeds to enhance brand presence and audience interaction

Plan, execute, and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads targeting local homeowners to increase lead generation and reduce Cost-Per-Lead (CPL)

Optimize landing pages to improve lead quality and conversion rates

Update and maintain the company website portfolio to reflect current projects and achievements

Track and analyze monthly marketing analytics to inform campaign adjustments and improve performance

Independently conduct on-site filming to capture authentic renovation content

Required competencies and certifications

Proficient in video editing software such as CapCut or Premiere Pro to produce polished marketing videos

Skilled in graphic design tools like Canva or Photoshop to create compelling visual content

Experienced in managing and optimizing campaigns using Meta Ads Manager

Knowledgeable about Singapore's housing market, including HDB regulations, BTO cycles, and renovation terminology to tailor marketing content effectively

Excellent command of English for clear communication and content creation

Self-starter with the ability to independently manage on-site filming and content production

Preferred competencies and qualifications

Diploma or Degree in Marketing, Communications, or equivalent

1-2 years of hands-on digital marketing experience, preferably within the interior design or renovation industry

Mandarin proficiency to support content creation for platforms like Xiaohongshu, enhancing reach to Mandarin-speaking audiences

Other Information

Benefits

Base salary plus attractive KPI bonuses linked to lead conversions

Creative freedom within a vibrant, design-centric environment

Standard annual leave

How to Apply Send your resume, expected salary, and a portfolio of your social media/video work to whatsapp 84441281 or email to [Confidential Information]