Job Description

Digital Marketing Executive

KiX - Singapore

About the Role

KiX is a game-first social product with a fast-growing regional user base. We're looking for a Digital Marketing Executive to help plan and run our digital campaigns across paid, social and organic channels - driving user acquisition, engagement and brand growth.

What You'll Do

- Plan, execute and optimise digital marketing campaigns across paid media (e.g. Meta, Google, TikTok), social and other channels

- Manage day-to-day social media content and community engagement

- Track, analyse and report on campaign performance (CTR, CPI/CPA, ROAS, retention) and recommend improvements

- Support app store optimisation (ASO) and user acquisition efforts

- Coordinate with design, product and external partners/agencies on creative and content

- Assist with influencer / KOL outreach and partnership campaign

- Keep on top of digital marketing trends and competitor activity

What We're Looking For

- Hands-on experience in digital marketing, social media or user

- Familiarity with paid ad platforms (Meta Ads Manager, Google Ads, TikTok Ads or similar) and analytics tools (e.g. Google Analytics, app attribution tools)

- Comfortable working with data - able to read campaign metrics

- Strong written communication and a creative, hands-on attitude

- Organised, self-driven and able to manage multiple campaigns at once

Nice to Have

- Experience marketing mobile apps, games or social products

- Experience with ASO or app attribution platforms (e.g. AppsFlyer, Adjust)

- Working proficiency in Chinese to coordinate with our Guangzhou team

What We Offer

- A high-ownership role with real impact on how users discover KiX

- Collaborative team across Singapore and Guangzhou

How to Apply

Send your CV and, if available, examples of campaigns you've worked on to [Confidential Information].