Digital Marketing Executive

Company Overview

IEG Asia, a subsidiary of Italian Exhibition Group, brings 70+ years of global expertise organizing trade shows and events in Southeast Asia. It manages flagship events SIGEP Asia & Restaurant Asia and Singapore International Jewelry Expo, driving business growth and industry innovation.

Job Summary

Seeking a creative, proactive, and results-driven Digital Marketing Executive to execute digital campaigns, manage social media, create content, and support lead generation to boost exhibitor participation and visitor attendance for F&B events.

Responsibilities

• Execute and monitor digital marketing campaigns across multiple online platforms to drive event awareness and participation
• Manage Facebook, Instagram, LinkedIn, and other social media platforms to increase engagement and enhance brand visibility
• Develop creative marketing materials including social media graphics, EDM banners, website visuals, and digital ads using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva
• Create, schedule, and monitor targeted email marketing campaigns to exhibitors, buyers, and trade visitors
• Maintain and update website content and promotional materials to ensure accurate event information
• Assist in managing paid digital advertising campaigns such as Google Ads and Meta Ads to optimize reach and conversions
• Support lead generation initiatives by researching, collecting, verifying, and maintaining accurate databases of potential exhibitors, buyers, and visitors
• Track and report on campaign performance metrics, website traffic, social media engagement, and lead conversions to inform marketing strategies
• Support search engine optimization initiatives to improve website visibility and online presence
• Assist with pre-event promotions, onsite marketing activities, and post-event communications to maximize event impact
• Organize and segment contact information to support targeted marketing campaigns and sales activities
• Perform other related duties as assigned to support marketing and event objectives

Preferred competencies and qualifications

• Diploma or Degree in Digital Marketing, Marketing, Mass Communications, Graphic Design, or related discipline
• 1-2 years of relevant digital marketing experience
• Proficiency in Adobe Creative Cloud, especially Photoshop and Illustrator
• Knowledge of Adobe InDesign, Premiere Pro, or video editing software
• Experience with Canva and social media content creation
• Familiarity with Google Ads, Meta Ads, SEO, and Google Analytics
• Strong written and verbal communication skills
• Creative, detail-oriented, and able to work independently
• Strong organizational and time management skills
• Ability to multitask and meet deadlines in a fast-paced environment
• Experience in exhibitions industry
• Willingness to provide onsite support during exhibitions and events