Digital Marketing Executive

Working within a cross-functional team, the Digital Marketing Executive (DME) is responsible for planning, developing, implementing and monitoring digital marketing and e-commerce initiatives to drive online sales and brand performance. The role provides e-marketing and digital support across internet-based strategies such as search engine optimisation (SEO), content marketing, influencer marketing, social media and e-commerce platforms. The DME undertakes content ideation, editing and proofreading to ensure consistency of brand messaging and execution across all omnichannel touchpoints.
Key Tasks:

1.Digital Strategy, Planning & Brand Governance

• Support compliance with corporate brand guidelines across all online channels.
• Conduct market profiling and analyse digital and e-marketing channels.
• Support formulation of digital marketing strategies and recommendations.
• Participate in monthly marketing and promotion planning to ensure alignment between online and offline initiatives.

2.Digital Campaign Execution, Content & Customer Engagement

• Design online marketing content and develop collaterals for digital campaigns.
• Execute digital marketing initiatives across websites, social media, SNS and EDMs.
• Plan and manage social media marketing calendars to grow brand followers and online communities.
• Coordinate customer engagement efforts and enhance customer experience across social platforms.

3.E-commerce, Website, Agency & Performance Management

Monitor e-commerce and digital campaign performance and optimise results.
Maintain brand websites, ensuring up-to-date content and SEO optimisation.
Work closely with digital and creative agencies to maximise campaign exposure within approved budgets.
Track advertising spend, analyse sales and campaign performance, and report insights.
Support online-to-offline (O2O) initiatives to drive traffic to physical stores.

Requirements:

1. Bachelor's degree or Diploma in Marketing, or related discipline.
2. 2 to 3 years of marketing experience within the beauty retail industry, with hands-on exposure to digital marketing and e-commerce.
3. Proficient in Microsoft Excel and PowerPoint. Sound working knowledge of websites, e-commerce platforms, paid media, influencer marketing and social media tools.
4. Self-starter with a proactive and hands-on approach.
5. Strong analytical skills with the ability to interpret digital, e-commerce and sales performance data, including post-campaign analysis.
6. Well-organised with good communication and collaboration skills, able to work effectively with cross-functional teams and external partners.
7. Any such duties as may be assigned by the company within reason in order to respond flexibly to changes in the business environment.