Digital Marketing Executive

Our client, a leading asset management firm, is looking to appoint a Digital Marketing Executive to support its marketing and digital initiatives in Singapore.

The role will be responsible for developing and executing digital marketing campaigns, managing digital channels and creating engaging content to strengthen the firm's brand presence and support business objectives.

Key Responsibilities

• Plan and execute digital marketing campaigns across the firm's key digital channels.
• Manage and optimise the firm's website, social media platforms, email marketing and other digital channels.
• Develop and coordinate digital content, including articles, newsletters, social media posts, videos and other marketing materials.
• Work closely with investment and distribution teams to translate investment insights and market views into compelling digital content.
• Support digital campaigns for investment products, funds, events and thought-leadership initiatives.
• Monitor digital campaign performance and prepare analytics and reports, providing recommendations to improve engagement and conversion.
• Coordinate with internal stakeholders and external agencies, creative partners and vendors where required.
• Ensure all digital content is aligned with the firm's brand guidelines and relevant regulatory requirements.
• Stay abreast of digital marketing trends, emerging platforms and best practices within the financial services industry.

Requirements

• Degree in Marketing, Communications, Digital Marketing or a related discipline.
• 2-5 years of relevant digital marketing experience, preferably within asset management, investment management, banking or financial services.
• Strong experience across digital channels including social media, email marketing and website content management.
• Experience with digital analytics and marketing tools such as Google Analytics, CMS, CRM and email marketing platforms.
• Strong content creation and copywriting skills, with the ability to communicate financial and investment topics clearly.
• Good understanding of digital marketing performance metrics and campaign optimisation.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Familiarity with financial services marketing and regulatory requirements would be advantageous.

Application Process

Qualified candidates are invited to submit their updated CV to Jun Leong at [Confidential Information], referencing the position title in the subject line to expedite the assessment process. Due to the anticipated volume of applications, only shortlisted candidates will be contacted.

License No: 24S2395

Registration No: R1874438