Job Description

Job Description

Lead digital marketing and website initiatives across Asia and its subsidiaries, including website strategy, content management, regional product launches, campaigns, and performance optimization.
Plan, execute, and measure integrated digital campaigns across website, social media, and other digital channels in collaboration with internal teams and external partners.
Support and drive regional SEO, AEO, and GEO strategies, including content development and continuous optimization in response to evolving AI-driven search behaviour.
Leverage digital analytics, GA4, LiveChat, Power BI, and AI tools to generate actionable insights, performance reports, and data-driven recommendations for marketing decisions.
Manage and optimize CRM and personalization initiatives, including email campaigns, customer journeys, segmentation, database management, and customer behaviour analysis.
Explore and implement new digital, CRM, and AI capabilities to improve marketing effectiveness, customer experience, and operational efficiency.
Manage marketing budgets, purchase orders, invoices, and expenses to ensure compliance with allocated budgets and company policies.
Ensure adherence to relevant data privacy requirements and support other projects or duties as assigned by management.

Job Requirements

Minimum 2 years of relevant digital marketing experience, preferably across international markets. Experience working across APAC/MEA markets will be an advantage.
Hands-on experience with CMS platforms, Google Analytics/GA4, Google Search Console, and marketing automation/CRM platforms such as Salesforce Marketing Cloud or equivalent.
Strong understanding of SEO/AEO/GEO, digital campaigns, analytics, CRM, and AI-driven marketing.
Strong analytical and problem-solving skills, with the ability to translate data into actionable business and marketing recommendations.
Strong project management and organizational skills, with the ability to manage multiple workstreams and meet deadlines in a fast-paced environment.
Proactive and adaptable, with the ability to work independently and collaborate effectively with internal and external stakeholders.

HOW TO APPLY:

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