Digital Marketing Executive (Beauty Industry)

Digital Marketing Executive (Beauty Industry)

Industry: Beauty & Wellness

Salary Range: S$4,000 - S$6,000 (Base) + Performance Commission

Location: Singapore

Role Summary

We are seeking a results-driven Digital Marketing Professional with a proven track record in the beauty industry. You will be responsible for the entire marketing lifecycle-from high-level strategy and ad planning to hands-on content creation and lead conversion. Your primary goal is to leverage online platforms to drive consistent foot traffic to our physical outlets.

Key Responsibilities

End-to-End Campaign Management: Conceptualize, execute, and manage 360-degree online marketing campaigns specifically tailored for the beauty/aesthetic market.

Lead Generation & Traffic Conversion: Develop and implement Online-to-Offline (O2O) strategies to attract new customers and ensure a high conversion rate of digital inquiries into salon appointments.

Content Production: Script, film, and edit engaging short-form videos (TikTok/Reels/Shorts) and craft compelling ad copy/social media posts that resonate with our target audience.

Ad Strategy & Media Buying: Plan and optimize paid advertising budgets across Meta (Facebook/Instagram), TikTok, and Google to maximize ROI and lower customer acquisition costs.

Performance Tracking: Monitor daily campaign performance, providing data-backed insights and adjusting strategies to meet monthly store traffic KPIs.

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Job Requirements

Industry Experience: Minimum 2-3 years of hands-on digital marketing experience specifically within the Beauty, Wellness, or Aesthetic industry.

Content Prowess: Proficient in video editing tools (e.g., CapCut, Premiere Pro) and a strong sense of visual storytelling .

Technical Skills: Expert knowledge of Meta Ads Manager,Xiao Hong Shu, TikTok Ads, and basic SEO/SEM principles.

Results-Oriented: A self-starter who is motivated by targets and understands the nuances of the Singapore beauty consumer market.

Language: Excellent command of English.

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Why Join Us

Competitive base salary with a highly rewarding commission structure based on lead quality and store turnout.

Creative autonomy to lead marketing directions.

Staff benefits and professional growth in a stable, expanding beauty group.

How to Apply

Via JobsBank or whatsapp + 65 9858 0286