At 52TOYS, our mission is Making Life More Fun. Based in Beijing, 52TOYS, with the brand proposition of Play For Fun, aims to spread joy and companionship worldwide through IP incubation, product development, and service. Established in 2015, 52TOYS has rapidly become a significant player in the collectible toy market, offering a diverse range of products that appeal to fans of all ages. 52TOYS is present around the world.
About the role
Based in Singapore, as a Digital Marketing Executive at 52TOYS, you will be responsible for planning, executing and optimising digital marketing strategies to drive brand awareness, customer engagement and sales. This position offers opportunities for career growth within a dynamic and innovative organisation.
What you'll be doing
- Campaign Management: Develop and implement digital marketing campaigns across various channels such as social media, search engine marketing, email marketing and content marketing
- Content Creation: Create engaging and relevant content for various digital platforms in line with the overall marketing strategy and target audience
- Performance Analysis: Analyse campaign performance data and use insights to optimise strategies and tactics
- Team Collaboration: Work closely with content creators, designers and team members to ensure cohesive marketing efforts, including liaison and collaboration with Malls to drive brand awareness on all possible forms of social media platforms
- Market Research: Stay up to date with industry trends and best practices to identify new opportunities for growth
What we're looking for
- 1-3 years of experience in digital marketing, preferably within the e-commerce or retail industry
- Strong understanding of search engine optimisation (SEO), search engine marketing (SEM), social media marketing and content marketing
- Proficient in using digital marketing tools and analytics platforms such as Google Analytics, Google Ads, Facebook Business Manager and HubSpot
- Excellent written and verbal communication skills, with the ability to translate complex data into actionable insights
- Demonstrated creativity and problem-solving skills to identify and implement innovative digital marketing solutions
- Passion for staying up to date with the latest digital marketing trends and best practices
If you are driven, determined and interested in pursuing an enriching career with 52TOYS, you are the talent we are looking for! Apply now at [Confidential Information]. Thank you.
