Digital Marketing Content Creator (Interior Design)

About the Role

Renologist is looking for a creative, proactive Digital Marketing Content Creator to join our growing marketing team.

In this role, you'll create engaging visual content that showcases our interior design and renovation projects. Your primary focus will be capturing, producing, and editing high-quality content that inspires homeowners, generates enquiries, and strengthens our presence across social media platforms.

Key Responsibilities

• Capture high-quality photos and videos of completed projects, renovation progress, site visits, homeowners properties, and company events.
• Plan, film, and edit engaging short-form videos, typically 60-120 seconds, for Instagram Reels, TikTok, Xiaohongshu, Facebook, and other platforms.
• Produce home tours, before-and-after transformations, renovation tips, behind-the-scenes content, and design inspiration.
• Adapt content for different platforms and audiences while maintaining a consistent brand identity.
• Write engaging captions, social media copy, and marketing content in English and Mandarin that encourages enquiries.
• Work with the marketing and design teams to develop content ideas and campaigns.
• Organise and maintain a structured media library of photos, videos, and other creative assets.
• Stay current with social media trends, content formats, platform updates, and digital marketing best practices.
• Use AI tools to support ideation, copywriting, content planning, editing, and other workflows. At Renologist, we encourage our team to use AI responsibly to work more efficiently and speed up the creative process.

Requirements

• Diploma or degree in Marketing, Digital Media, Mass Communication, Multimedia, Design, or a related field.
• Good command of written English and Mandarin, with the ability to create engaging content for both English- and Mandarin-speaking audiences.
• Strong understanding of social media content creation and platform-specific best practices.
• Passion for photography, videography, and visual storytelling.
• Confidence in independently taking photos and filming at project sites.
• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Experience with Adobe Premiere Pro, CapCut, or equivalent video-editing software.
• Familiarity with AI-powered tools for content creation, editing, research, or productivity.
• A creative eye for composition, lighting, colour, and aesthetics.
• Familiarity with Instagram, TikTok, Xiaohongshu, Facebook, and current social media trends.
• Strong organisational and time-management skills, with the ability to manage multiple projects.
• Experience creating content for the interior design, architecture, renovation, lifestyle, or property industries is an added advantage.

What We're Looking For

• A creative storyteller with a strong visual sense.
• Someone who enjoys creating relatable content that connects with homeowners.
• A proactive and resourceful person who can turn ideas into engaging content.
• Someone comfortable travelling to project sites to capture photos and videos.
• A positive attitude, strong attention to detail, and willingness to learn.
• An open mindset towards using new technology and AI tools to improve productivity and creativity.