ABOUT EQUAL
EQUAL is an IPC-registered charity that delivers equine-assisted and animal-assisted services to support the mental and emotional wellbeing of children, youth, seniors, families, and communities. Our work sits at the intersection of human wellbeing, animal welfare, and experiential learning, and is delivered through a multidisciplinary team of programme professionals, equine specialists, operations staff, and volunteers. Fundraising is mission-critical to EQUAL's ability to deliver safe, high-quality, and impactful programmes. As the organisation scales, EQUAL is strengthening its fundraising infrastructure, pipeline discipline, and stewardship capability to support sustainable growth.
ROLE SUMMARY
This is a hands-on, mid-senior specialist role responsible for owning EQUAL's day-to-day communications and digital execution across owned channels. Working closely with the CEO and the Senior Manager, Partnerships & Development, the role translates organisational priorities, fundraising campaigns, and programme work into clear, on-brand, and well-executed communications. The role is empowered to make day-to-day content and channel decisions within defined brand and messaging guardrails, escalating only high-stakes, sensitive, or leadership-level communications for review. This is not a junior content role and not a head-of-function role. It requires sound judgment, independence, and the ability to identify opportunities, recommend actions, and execute without step-by-step direction.
WHAT THIS ROLE IS NOT
- Not a fundraising ownership role
- Not a passive social media posting role
- Not a brand architect or creative director role
- Not an event logistics or operations role
KEY RESPONSIBILITIES
By 624 months, you will have:
- Established a clear, manageable communications rhythm aligned to organisational priorities
- Demonstrated the ability to identify digital opportunities, propose recommendations, and execute independently
- Taken ownership of day-to-day communications with minimal CEO intervention
- Delivered content that is largely publish-ready, requiring light refinement rather than rewriting
- Produced simple, clean, platform-appropriate video content (e.g. short interviews, behind-the-scenes, programme moments) without frequent reliance on external vendors
- Applied brand guidelines consistently across channels
- Reduced ad-hoc requests by introducing basic planning, and prioritisation
- Consistent, credible digital channels that reflect EQUAL's maturity
- Strong communications support for fundraising campaigns and donor engagement
- Clear internal understanding of what gets communicated, when, and why
- Trusted partnership with the CEO and fundraising team as a low-friction, dependable executor
1. Communications Planning & Judgment
- Translate organisational priorities and campaigns into a clear communications plan
- Maintain a rolling content calendar, prioritising impact over volume
- Exercise sound judgment on what should and should not be communicated
- Make sensible content decisions independently within agreed guardrails
2. Digital Channels & Execution
- Own and manage EQUAL's key digital channels, including website, social media, and email communications
- Ensure content is accurate, timely, and brand-aligned
- Track basic performance indicators (e.g. engagement trends, campaign responsiveness) to refine execution not performance marketing metrics
3. Campaigns & Fundraising Communications
- Support fundraising and outreach campaigns with coordinated communications execution
- Develop campaign assets such as: - Landing page content - Email copy - Social media content - Simple visuals or infographics using templates and standard tools
- Work closely with the Senior Manager, Partnerships & Development to align messaging with fundraising objectives
- Support Giving.sg and seasonal campaigns with timely, coordinated communications
- This role supports and enables fundraising outcomes but does not own income targets or donor relationships.
4. Brand Stewardship & Storytelling
- Translate programme outcomes and stories into clear, human-centred narratives
- Apply brand guidelines consistently across all outputs
- Source stories responsibly and accurately, without over-polishing
5. Video & Visual Content (Foundational Capability)
- Capture and edit short-form, platform-appropriate video content (e.g. interviews, behind-the-scenes, programme moments)
- Balance visual quality with authenticity, adapting style by channel - e.g. more polished short-form content for Instagram or LinkedIn - simpler, candid content for Facebook or behind-the-scenes storytelling
- Avoid agency-level production unless clearly required
6. Events Communications & Collateral
- Develop communications materials for key donor and outreach events, including:
- Invitations - Event decks or one-pagers - Simple signage or collateral
- Support on-the-day content capture where appropriate (photos, short videos)
- Develop post-event storytelling and follow-up content to support donor stewardship
7. CEO & Leadership Communications Support
- Support CEO-facing communications such as LinkedIn posts and key announcements
- Assist with structuring and refining messages for clarity and alignment
- Support clarity and structure rather than acting as a primary ghostwriter
- High-stakes leadership communications remain reviewed by the CEO
QUALIFICATIONS & REQUIREMENTS
- 57 years in communications, digital marketing, or content roles
- Proven experience managing organisational digital channels independently
- Comfortable identifying opportunities, recommending actions, and executing
- Degree or diploma in Communications, Marketing, Journalism, or a related field, with equivalent practical experience also considered
CORE COMPETENCIES
- Clear, structured writing suitable for public-facing content
- Strong planning and prioritisation skills
- Solid digital execution discipline
- Foundational video capture and editing capability
- Comfortable working independently with common digital tools (e.g. CMS, social scheduling, basic design and video editing tools)
KEY ATTRIBUTES
- Independent, reliable, and execution-focused
- Comfortable operating without constant direction
- Respects brand guardrails and organisational priorities
- Motivated by impact and purpose, not personal visibility
WHY JOIN US
Make a tangible impact in a mission-driven team, grow across operations and systems, and work in a unique, nature-rich environment with meaningful outcomes.
HOW TO APPLY
Please email your updated CV and a short cover letter to[Confidential Information]with the subject line Partnership & Development Your Name.
