Role Overview:
This pivotal role combines strategic planning with practical execution to enhance the institution's visibility, drive student engagement, and support overall growth objectives.
Responsibilities:
- Shape and implement marketing and communication plans that align with institutional priorities.
- Lead targeted initiatives to boost program awareness and student participation.
- Oversee media relations, public-facing communications, and brand presence across platforms.
- Direct content strategy, ensuring cohesive messaging across campaigns, digital channels, and marketing materials.
- Plan, manage, and optimise paid digital campaigns, leveraging platforms such as Google, Facebook, and LinkedIn.
- Track campaign effectiveness using analytics and recommend data-driven improvements.
- Coordinate with external agencies, vendors, and partners to deliver high-quality marketing outputs.
- Work closely with internal stakeholders, including sales teams and academic divisions, to align marketing efforts with institutional goals.
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related discipline.
- Demonstrated experience in planning and executing digital marketing campaigns across social media and online channels.
- Skilled in using platforms and tools such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console for campaign optimisation.
- Experience within the education sector or working with student-focused campaigns is a plus.
Interested candidates, please send your updated resume to
