Role Overview:
These roles focus on analyzing digital marketing performance, optimizing online visibility, and leveraging web data to drive business growth. The Digital Marketing Analyst evaluates multi-channel campaigns, the SEO Analyst improves search rankings and organic traffic, and the Web Analytics Specialist focuses on tracking, reporting, and insights from website and user behavior data.
Key Responsibilities:Digital Marketing Analyst:- Analyze performance of digital campaigns across channels (search, social, email, display).
- Track KPIs such as traffic, conversions, ROI, and customer acquisition costs.
- Provide insights and recommendations to improve campaign effectiveness.
- Collaborate with marketing teams to optimize strategies and targeting.
- Prepare reports and dashboards for stakeholders.
SEO Analyst:- Conduct keyword research and competitive analysis.
- Optimize website content, structure, and technical SEO elements.
- Monitor search engine rankings and organic traffic performance.
- Implement on-page and off-page SEO strategies (link building, content optimization).
- Stay updated with search engine algorithm changes and SEO best practices.
Web Analytics Specialist:- Implement and manage web tracking tools (e.g., Google Analytics, Tag Manager).
- Analyze user behavior, traffic sources, and conversion funnels.
- Develop dashboards and reports to support data-driven decisions.
- Conduct A/B testing and provide optimization recommendations.
- Ensure data accuracy, integrity, and proper tracking setup.
Shared Responsibilities:- Drive data-driven decision-making for marketing strategies.
- Monitor digital performance metrics and identify optimization opportunities.
- Collaborate with marketing, product, and tech teams.
- Ensure proper tracking, reporting, and attribution models.
- Stay updated with digital marketing trends and analytics tools.
Qualifications & Skills:- Education: Bachelor's degree in Marketing, Business, Data Analytics, or related field.
- Experience:SEO Analyst / Web Analytics Specialist: 14 years in digital marketing or analytics roles.
- Digital Marketing Analyst: 25 years in digital campaign analysis or performance marketing.
- Technical Skills:Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, and Tag Manager.
- Strong understanding of SEO, SEM, and digital marketing channels.
- Experience with data visualization tools (Tableau, Power BI, Looker).
- Knowledge of HTML, tracking scripts, and basic web technologies is a plus.
- Soft Skills:Strong analytical and problem-solving skills.
- Attention to detail and data accuracy.
- Good communication and presentation skills.
- Ability to translate data into actionable insights.
Work Environment:- Office-based or hybrid, working closely with marketing, product, and analytics teams. The role involves campaign analysis, SEO optimization, web tracking, and performance reporting.
