Job Description

Job Summary

Develop and execute user acquisition and engagement strategies for app using platforms. Manage campaigns, content, user communities, and data analysis to drive growth and optimize performance.

Responsibilities

Develop and implement user acquisition strategies across media platforms to increase the app's user base
Plan, launch, and manage online marketing campaigns to attract seed users, increase app activation, improve retention, and drive user engagement
Create marketing content and write compelling campaign copy to support promotional activities across multiple channels
Operate and engage with online user communities to collect feedback and maintain a positive user experience
Coordinate online-offline partnership activities, including marketing collaborations with lifestyle venues to support user growth
Conduct functional testing of the app, identify issues, and submit detailed bug reports to product and technology teams
Monitor daily operational data to track user growth, retention, churn, and campaign performance, and provide actionable optimization recommendations
Prepare performance reports and align campaign progress with internal teams to support scaling of user operations

Preferred competencies and qualifications

Minimum 2 years of experience in digital marketing, social media operations, user growth, or mobile app marketing
Hands-on experience planning and executing social media campaigns on media platforms
Ability to analyze marketing data including user growth, engagement, retention, and campaign results
Creative, proactive, independent, and result-oriented mindset suited for a fast-paced startup environment
Strong communication and coordination skills to manage multiple tasks simultaneously