Job Summary:

The Digital Content Specialist is responsible for design, creation and management of digital content and platforms for Mama Shelter Singapore Orchard, a lifestyle hospitality brand under the Ennismore/Accor Group.

This role will work with the Marketing and Communications Manager to build branding, communications, digital marketing, and event-driven initiatives that strengthen the property's market positioning and drive revenue across Rooms, F&B, and Events.
The position requires strong social media awareness and cross-functional coordination skills and a strong command of digital performance marketing, brand storytelling, and reputation management.

Key Responsibilities:

Strategic Planning & Leadership

• Develop and implement social media digital content, aligning with business and brand objectives.
• Manage and track the digital content budget, forecasting expenditures and ensuring cost efficiency and maximum ROI.
• Collaborate with senior management and Accor/Ennismore's regional teams to align global brand standards and local market activation.

Digital & Marketing Operations

• Drive integrated digital marketing campaigns (Google Ads, Meta, TikTok, Xiaohongshu, etc.) to increase brand visibility, engagement, and direct bookings.
• Oversee the hotel's website and third-party listings to ensure accurate, timely, and optimized content updates.
• Develop and approve content calendars across social media platforms, ensuring consistent tone, creativity, and storytelling.
• Partner with digital agencies to manage paid media performance and conversion optimization.
• Ensure all marketing activities comply with brand guidelines, legal standards, and data protection policies (e.g., PDPA).
• Maintain the hotel's marketing asset library (photo, video, artwork) with updated, high-quality creative materials.

Requirements:

• Minimum Diploma in Marketing, Communications, or related field.
• Minimum 3 years experience in marketing or communications, preferably within hospitality, lifestyle, or F&B sectors.
• Proven track record in digital marketing.
• Ability to multitask and thrive in a fast-paced, creative environment.
• Familiarity with social media, influencer ecosystems, CRM, and paid media management tools.
• Creative, self-driven, and results-oriented, with high attention to detail.