Digital Content Executive / Digital Content Specialist / Digital Content Manager

Role Description

The Digital Content Executive / Digital Content Specialist / Digital Content Manager creates and maintains content that informs audiences, strengthens brand communication, and supports business objectives. Responsibilities include writing, editing, publishing, coordinating assets, and analysing content performance across digital channels.

The Executive manages daily production and publishing. The Specialist improves content structure, discoverability, and audience relevance, while the Manager sets content priorities, leads teams and contributors, and oversees editorial standards, budgets, and delivery.

Qualifications

• Diploma or degree in Communications, Marketing, Journalism, Digital Media, or a related field, or equivalent experience.
• Relevant experience in digital content, copywriting, editing, publishing, or content marketing.
• Strong writing and editing skills, with the ability to adapt tone and format for different audiences.
• Familiarity with content management systems, publishing workflows, and basic image or video tools.
• Understanding of SEO, accessibility, content structure, and brand consistency.
• Ability to interpret engagement and conversion data and recommend content improvements.
• Strong organisational skills for coordinating contributors, approvals, and publication deadlines.
• For executive positions, experience preparing content, updating pages, and maintaining editorial calendars.
• For specialist positions, experience conducting content audits, developing briefs, and improving performance.
• For manager positions, proven experience setting content strategy, leading teams, and managing editorial quality and resources.