Lead Digital Analytics practice and Centre of Expertise within the Digital department define how to support all digital data & analytics needs for the team, reporting framework, and best tools & technologies to support business strategy.
Develop and implement data-driven strategies to improve key performance indicators (KPIs) such as digital sales, digital customer self-service & engagement via the App, and deflection of offline support channels to AI-assistant chatbot.
Qualifications
Degree in Business (Analytics), Communications, Marketing, or related field.
More than 5-7 years of experience in digital analytics, eCommerce data reporting, with business analysis preferred.
Must have proficiency in Adobe Analytics.
Good to have: proficiency in Braze, Firebase, Appsflyer, Tableau, Google Tag Manager, A/B testing tools, and other web & analytics tools.
Good understanding of website & mobile app UX design, taxonomy design, and database management.
with a strong passion for data/web marketing performance reporting and optimization.
