1. Performance Marketing & Channel Execution
- Plan, manage, and optimise paid acquisition channels, including Google Ads, Microsoft Ads, Meta Ads, and programmatic platforms
- Run and optimise SEM initiatives with strong attention to CTR, CPC, CPA, and ROAS
- Coordinate with affiliate networks to grow publishers, and maximise reach and conversions
- Collaborate with content and creative teams to develop ad copies, landing pages, and campaign assets
2. Data Analytics & Reporting
- Track and report on campaign and web performance, i.e. traffic, conversions, funnel behaviour, bounce rates, channel attribution, etc.
- Build dashboards using GA4, Looker Studio, Power BI or similar tools to visualise KPIs for internal stakeholders
- Support data-driven campaign planning with predictive models, historical trends, and A/B testing
3. Conversion & Booking Funnel Optimisation
- Analyse booking funnel performance and identify drop-off points or friction
- Recommend and support A/B tests, landing page improvements, and CRO strategies in coordination with UX and tech teams
- Align efforts with revenue and product teams to match demand with offer strategy
4. Segmentation & Targeting
- Analyse customer segments, i.e. first-time vs. repeat bookers, markets, membership, channels/sources, etc.
- Provide insights for audience targeting and personalisation efforts
- Help refine retargeting and lookalike strategies based on user behaviour and engagement patterns
