The Designer, Marketing Campaigns delivers creative and engaging visuals across full-funnel campaigns—from awareness to engagement and conversion. With 5–8 years of experience, this role is responsible for conceptualising and crafting artwork across above-the-line (ATL) and below-the-line (BTL) channels, including OOH, print, digital, social, CRM, and integrated campaigns.
The ideal candidate has a strong understanding of brand storytelling and large-scale campaign execution, while balancing newsroom dynamics. The Designer will work closely with editorial, creative, marketing, and performance teams to deliver campaign visuals that resonate across audience segments, platforms, locally and internationally.
Roles & Responsibilities
1. Campaign Art Direction and Design
- Collaborate with creative copywriters to translate campaign strategy and audience insights into clear, compelling campaign concepts across ATL, BTL, and digital-first executions.
- Develop key visuals and adapt for print ads, display banners, paid social, native articles, videos, CRM, and more.
- Prepare final artwork for publication print.
2. Editorial & Stakeholder Collaboration
- Partner with editorial, newsroom, and title marketing teams to translate content moments into campaign concepts and visuals.
- Understand newsroom timelines and editorial sensitivities to align campaign visuals effectively with content plans.
- Collaborate with campaign producers, and performance marketers to align on effective creative deliverables.
3. Creative Optimization & Localisation
- Adapt artwork for different audiences, languages, and cultural contexts, working closely with internal marketing and editorial teams.
- Continuously test and refine artwork through performance feedback and audience insights.
Required Qualifications
- Bachelor's degree in Art, Design, Marketing, Communications or a related field.
- 5–8 years of experience and hands-on proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
- Proven experience working on large-scale or multi-market campaigns, preferably in regional or global brand settings.
- Proven ability to conceptualize ideas, craft clear creative briefs, provide structured feedback, and ensure on-brand, high-quality final delivery of creative output aligned to broader marketing and business objectives.
- Strong portfolio showcasing visual design, video production, and event creative across digital, social, and offline channels.
- Highly collaborative and able to manage multiple stakeholder inputs and timelines effectively.
- Learn newsroom workflows and an understanding of how to align with editorial strategies and sensitivities.
- Strong foundation in full-funnel marketing, with ability to tailor messaging across awareness, engagement, and conversion objectives.
