What The Role Is
You will support the Director of Corporate Communications to drive strategic planning of media strategies for JTC. You will lead the media team to shape narratives, secure quality coverage, and integrate media efforts with the marketing and events strategy as part of 360 communications planning.
What You Will Be Working On
Media Strategy & Planning
- Lead and guide a team of media officers, setting clear objectives for the development of media strategies, from the message framework, approach, engagement to execution and review.
- Work in partnership with the marketing communications and events teams to optimise joint effort, align messaging, creative direction and reach across various communications platforms.
- Identify opportunities to enhance media visibility and to build brand presence across digital and traditional platforms as well as business events.
- Lead collaboration with internal teams and external stakeholders to co-create media plans that maximise communication impact and outcomes across channels.
- Strengthen relationships with local, trade and international media, and identify opportunities for proactive pitching
- Track media outcomes with the use of data and analytics for improvement and resource optimisation.
Building Communications Competency
- Develop internal capability, media and spokesperson skills through training and knowledge sharing.
- Foster a collaborative environment that encourages cross-department learning and innovation.
What We Are Looking For
- Strategic and dynamic leader with at least 12 years of relevant work experience in strategic communications, media management, including experience in issues and crisis communication.
- Keen interest in business, economic and industrial news and policies.
- Experience in leading teams and driving cross-functional collaboration across multiple stakeholders.
- Excellent communication and interpersonal skills, with the ability to influence and align diverse stakeholders.
- Excellent media relations, written and spoken communication skills, and the ability to break down technical details into compelling narratives.
