Deputy Director, Communications

Communications strategy and organisational narrative

• Work on annual integrated communications strategy, workplan and budget, aligned with departmental KRAs and population health priorities.
• Work closely with Business Units from the outset to understand emerging needs, programme intentions and strategic priorities, and translate these into narratives, campaigns and public communications.
• Develop and maintain message frameworks for NHG Population Health.

Corporate communications and reputation management

• Oversee proactive media relations, media pitches, press releases, media queries, interviews, spokesperson preparation and media monitoring in coordination with NHG Health Group Communications.
• Lead issues and crisis communications within the Population Health remit
• Oversee leadership speeches, talking points, presentations, corporate publications, organisational announcements and internal communications that help staff understand and support population health priorities.
• Ensure consistent brand application, editorial standards and accurate, accessible communications across corporate, programme, service, event and partner materials.

Campaigns

• Lead integrated campaigns to build awareness and understanding of preventive health initiatives led by NHG
• Develop audience-specific messages and behavioural nudges that address barriers, make the next action clear and encourage residents to join preventive health activities, attend recommended screening and return for follow-up activities.

Digital channels content and creative delivery

• Oversee websites, social media, digital campaigns, email and other resident-facing channels, including editorial calendars, community management, social listening and paid media where appropriate.
• Lead content development across formats, including health information, resident and partner stories, videos, campaign materials, publications and event communications.
• Work collaboratively with the creative team from briefing through delivery, combining communications judgement and creative expertise to produce clear, compelling and accessible materials.

Stakeholder coordination and team leadership

• Coordinate communications with Engagement, Partnerships, Planning and Development, clinical and programme teams, NHG institutions, Group Communications and external partners.
• Lead, coach and develop the communications team; set priorities, allocate resources, clarify accountabilities and build capability in strategic writing, audience planning, media engagement and campaign evaluation.

Requirements

• Degree in Communications, Mass Communication, Public Relations, Marketing or a related discipline, or equivalent relevant professional experience.
• Preferably at least 10 years of relevant communications experience, including substantial experience leading teams and integrated communications programmes.
• Strong experience across corporate communications, media relations, digital channels, content strategy and campaign delivery.
• Excellent writing, editing and strategic judgement, with the ability to synthesise complex organisational, clinical and community perspectives into clear narratives for different audiences.
• Strong stakeholder management, people leadership, project and budget management skills, with the ability to guide a team and deliver through cross-functional collaboration.
• Able to work under 100% onsite arrangement with office location in Novena.